'In an industry that almost exclusively focuses on externality, it is particularly important to find our way inwards again'
Girls are being badly affected by the ‘pornographisation’ that our culture has undergone. Females are portrayed as sex objects, they must behave in certain way and look a certain way. This is seen in popular culture and advertising and is hard to avoid. This effects everyone, however females come under strong social pressure and are bombarded with negative messages and this has tragic effects on their self-worth. This created an interest into analysing the advertising of the lingerie market under the Title of ‘The evolution of authentic and un-sexualised marketing in lingerie.’ ‘Everything we do in one form or another is about shielding ourselves from others, masking our flaws, and burying the things that make us most vulnerable underneath clothes, makeup and social status’ (Lone Wolf). So much of our daily lives are invaded with projected images of ‘perfect people’ who have it
completely together, with no imperfections, as a result we tend to forget what it means to be content with ourselves.
Introducing ‘Bonita’ a Photoshop and objectification free lingerie brand. Women deserve to be seen and represented as they are, in all their natural beauty. When stretch marks, body hair, cellulite, scars, freckles and acne would usually be retouched away, Bonita embraces them. Celebrating authentic women and diversity. A community of women who support one another rather than body shame and criticise. Bonita aims to create inclusivity and reflect the UK’s diverse population rather than unrealistic body ideals for most. Bonita will work with the ‘Be Real charity organisation’ to offer advice on Real health, Real diversity and Real education. The collaboration with the charity organisation will help guide girls with reliable research on topics surrounding body image and confidence.