Kiren Gangarh

Kiren Gangarh

COURSE: Fashion Business & Promotion 2017

Pathway:

TITLE: Final Major Project

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Only you know who you were born to be, and you need to be free to be that person.
Race, gender issues and equality have been the topic of discussion of today’s identity.
About:
The idea of unisex is not new, neither is gender rebellion or the decoding what it means to be a man or a woman. Generation Z are leading the wave of acceptance towards looser gender rules. This means that personal identity is a big deal to them, as are acceptance and unity. These views are no longer muted or confined, with current and future influencers looking past what we consider gender is today.

U Skincare will be the next innovative Genderless skincare brand that pushes the boundaries of the notion “his and hers” and embody this movement by focusing on breaking down gender stereotypes. The skincare products will be neutral and natural, with no harmful chemicals or synthetics. Over recent years the importance of natural products has been in high demand. Consumers are growing an awareness on the effects of using heavy chemically produced skincare and are seeking alternatives. This is the main reason U skincare will be natural as well as the beneficial factor natural skincare has on the skin. U is a brand that is all about the consumer formulated to moisturise, nourish and enhance the skin whatever the gender and for them to be achieving their skin goals, for them to love their skin and preserve it.

The free app and platform is designed to help, improve and educate its consumers on their skincare by providing health-conscious alternatives to their existing lifestyle and as well as a place to learn about the Genderless Movement. Bringing together a community of all walks of life and stories from those who want to be heard, to stand up for what they believe in, for who they want to be. This will be a hub for them to share, connect, educate and be inspired.

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