KIRAN KAUR REEL

KIRAN KAUR REEL

COURSE: Fashion Business & Promotion 2018

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FINAL MAJOR PROJECT | YOUTH-TICS

FINAL MAJOR PROJECT | MARKETING GUIDE | BUSINESS PLAN

APP USER GUIDE | SELFRIDGES X REPURPOSE VISUAL MERCHANDISING

“A HARD-WORKING, WONDERFUL, HAPPY, DILIGENT YOUNG LADY WITH A POSITIVE CAN-DO ATTITUDE WHO IS A MASSIVE ASSET TO ME, MY TEAM AND THE SHOWS THAT WE PRODUCE" - (SUE BRESLIN)

ONE QUICK SMALL FUN, NOT SO FUN FACT ABOUT ME IS I AM A 20 YEAR OLD STUDENT WITH NO SOCIAL MEDIA WHAT SO EVER!

CURRENTLY FINISHING A BA HONOURS AT BIRMINGHAM CITY UNIVERSITY STUDYING ‘FASHION BUSINESS AND PROMOTION’ AS WELL AS WORKING FREE LANCE AS AN ASSISTANT EVENT MANAGER AT HIGH PROFILE FASHION EVENTS, INCLUDING INTERNATIONAL TRADE SHOWS, PROJECT TRAINING EVENTS, THEATRE AND LARGE CORPORATE EVENTS, AS WELL AS WORKING PART TIME FOR ONE OF THE LARGEST HIGH END DEPARTMENTS STORES IN THE UK - SELFRIDGES.

UNIQUE SELLING POINT (USP) - DIGITAL MARKETING, BRANDING & EVENTS I WOULD SAY ARE MY KEY SKILLS DEVELOPED THROUGH MY DEGREE. MODULES I HAVE EXCEEDED IN HIGHLY WHICH SHOW MY SKILLS TO A HIGH STANDARD WOULD BE, DIGITAL MARKETING BRANDING & PR FOR SUPREME, VISUAL MERCHANDISING FOR SELFRIDGES, EVENT MANAGEMENT FOR HOLDING A CHARITY EVENT AND BEING EVENT DIRECTOR ALL FROM FIRST YEAR THROUGH INTO 3RD AND FINAL YEAR OF UNIVERSITY WHICH ENTAILED AGAIN A WIDE RANGE AND SET OF SKILLS FROM DISSERTATION TO COMPETITION TO THEN FINAL MAJOR PROJECT WHICH ALL INTERLINKED TO CREATE 'YOUTH-TICS" A TAILOR MADE POLITICS AND NEWS APP FOR THE YOUTH.

YOUTH-TICS BUSINESS PLAN :

TEENS GROWING UP TODAY HAVE NEVER HAD TO WAIT TO CATCH UP ON THE NEWS. A QUICK GOOGLE SEARCH IS ALL THEY NEED TO FIND OUT WHAT THEIR FAVOURITE SPORTS TEAM OR CELEBRITY IS UP TO. FROM RECENT RESEARCH OF TEENS AGED 13-18 WHO ARE PART OF GENERATION Z ARE SPENDING NEARLY NINE HOURS A DAY CONSUMING ENTERTAINMENT MEDIA, AND A CHUNK OF THAT TIME IS SPENT ON CHECKING THE NEWS. ‘YOUTH-TICS’ WILL AIM TO BE AN APP WHERE THE YOUTH CONSUMERS ARE CATERED TO IN EVERY SHAPE AND FORM, FROM RELEVANCE, FILTER FRIENDLY, OPTIONS, FEATURES TO MAKE THE APP THE APP
OF THEIR DREAMS. WITH A FRIENDLY SOCIAL MEDIA FEEL TO MAKE THE CONSUMERS FEEL COMFORTABLE AND COMPATIBLE AS WELL AS GETTING KEPT UP TO DATE WITH NEWS IMPORTANT TO THEM WITH AFFAIRS IN THE WORLD AROUND THAT MAY AFFECT THEM.

YOUTH-TICS MARKETING GUIDE :

YOUTH-TICS IS AN INNOVATIVE NEWS/LIFESTYLE APP DRIVEN BY A NEED FOR ALTERNATIVE NEWS APP WITHIN THE APP MARKET FOR THE YOUNGER CONSUMERS WITH A CLEAR GAP IN THE MARKET FOR A FRESH NEW YOUNG MARKETING STRATEGY. THIS APP WILL LOOK TO LAUNCH IN JUNE 2019 AFTER GENERATING BUZZ THROUGH SOCIAL MEDIA SITES. THE APP WILL BE AVAILABLE FREE ON BOTH iTUNES AND GOOGLE PLAY FOR DEVICES MAKING IT READILY AVAILABLE FOR CONVENIENCE. THE PURPOSE FOR YOUTH-TICS IS ALL IN ITS NAME AND MORE. THE APP WILL BE CREATED TO CATER THE IMPORTANT NEED OF THE YOUTH, GENERATION Z AND THE MILLENNIALS PLAY SUCH A HUGE ROLE IN THE FUTURE OF THIS WORLD SO THEY DESERVE TO UNDERSTAND THE WORLD IN WHICH THEY LIVE IN AND WILL BE GROWING UP INTO. A LOT OF NEWS APPS IN THE MARKET HAVE MANY DOWNFALLS WHEN IT COMES TO CATERING TO THE YOUNGER CONSUMER, YOUTH-TICS AIMS TO NOT ONLY JUST BE A ‘TAILOR MADE EXPERIENCE’ FOR ITS CONSUMERS BUT TO BE A RELEVANCE TOOL. ‘CLEVER-ISM’ - YOUTH-TICS WILL BE CREATIVE THROUGH 3 KEY INSPIRATIONS, A NEWS APP, MAGAZINE AND SNAPCHAT. “THE WAY THEY COMMUNICATE IS STILL MUCH IN DEMAND BUT JUST EVOLVED. ‘PEOPLE SAY READING IS DYING, BUT THAT’S NOT BECAUSE DEMAND IS DYING. ITS BECAUSE THE WAY IN WHICH YOUTH PEOPLE LIVE, COMMUNICATE AND THINK IS CHANGING” (LSN, 2018) - ‘YOUTH-TICS’ WILL AIM TO BE AN APP WHERE THE YOUTH CONSUMERS ARE CATERED TO IN EVERY SHAPE AND FORM, FROM RELEVANCE, FILTER FRIENDLY, OPTIONS, FEATURES TO MAKE THE APP THE APP OF THEIR DREAMS. WITH A FRIENDLY SOCIAL MEDIA FEEL TO MAKE THE CONSUMERS FEEL COMFORTABLE AND COMPATIBLE AS WELL AS GETTING KEPT UP TO DATE WITH NEWS IMPORTANT TO THEM WITH AFFAIRS IN THE WORLD AROUND THAT MAY AFFECT THEM. FROM THE MOMENT THE CONSUMER DOWNLOADS AND OPENS THE APP UP UNTIL THE APP IS CLOSED, THE CONSUMER SHOULD BE
MADE TO FEEL CATERED TO. FROM THE START MENU WHICH ALLOWS YOU TO LET THE APP KNOW A BIT ABOUT YOURSELF AS A CONSUMER, YOUR AGE, WHERE YOUR FROM IF YOU ARE IN EDUCATION, YOUR INTERESTS, HOBBIES, PEOPLE OF INTEREST DOWN TO THE WAY YOU WOULD LIKE TO RECEIVE NOTIFICATIONS, IF YOU WOULD LIKE THAT. THIS APP AIM TO PROVIDE, EDUCATE AND ENJOY AND THIS BE A SOLUTION BY BOOSTING CUSTOMER ENGAGEMENT AND LOYALTY BY OFFERING ‘THE TAILOR MADE EXPERIENCE’.

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