Kiran Jarnail Lalria

Kiran Jarnail Lalria

COURSE: Fashion Business & Promotion 2021

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TRUU COMFORT: WELLNESS MADE COMFY

Graduated with a BA (Hons) Fashion Business and Promotion degree and aspiring to pursue a career in Buying or Merchandising. Able to communicate effectively, having delivered multiple presentations and two years of retail experience. An organised individual and team worker who has successfully managed two group projects. Highly motivated, flexible and hardworking person with a willingness to learn and achieve the best outcome required. Also, confidently able to bring new insights and ideas to the team with the current skills and knowledge gained during BA studies.

Completed BA modules related to Buying and Merchandising job roles include:

BUYING AND MERCHANDISING – achieved 1st

Knowledge gained on identifying upcoming trends, analysing products, creating critical paths, compiling indirect and direct competitive information, and managing stock control. Prepared a range book on boys occasionwear developing and implementing a calculated clothing range. This research and insight helped to inform the Independent Final Project.

INDEPENDENT FINAL PROJECT: TRUU COMFORT – achieved 1st

Developed an online clothing brand that produces sustainable loungewear to provide support, relaxation and inclusivity to all women, including those with health issues. Loungewear has been an increasing trend, even before the COVID-19 era, with an increasing number of flexible working opportunities. Thus, loungewear, comfort, wellness and protection have become heightened due to a shift in consumer priorities. This shift is expected to continue post-COVID-19 with an estimated value of “$19.5 billion during the years 2020 to 2024”.*

Additionally, a rise in health issues across the ages of 21 to 54 years old is also a concern, with 42% of UK women suffering from various health issues with clothing needing to be more versatile and comfortable.** Thus, the Independent Final Project combined comfort with wellness, thereby creating a sustainable loungewear brand, Truu Comfort.

Truu Comfort collections include versatile clothing made with closed-loop fabrics, medicinal fabric, weighted properties and insertable heat pads to help relieve symptoms from various health issues. Other features include a blog and community events where consumers can learn, re-energise, relax, and connect with people
and nature.

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* Business Wire. (2020) Sleepwear and Loungewear Market. Available: https://tinyurl.com/pfs45ysx. [Accessed 21st February 2021].
** Jarnail, K. (2021) Questionnaire.

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