Kesia Zissman

Kesia Zissman

Kesia Zissman

COURSE: Fashion Branding & Communication 2020



Kesia Zissman

Aspiring fashion stylist currently seeking work as junior in-house stylist or styling assistant.

Throughout my degree I have worked on projects from styling and creative direction, to branding and trend forecasting - giving me an insight into many aspects of the fashion industry. All my work has had a meaning behind it; I strongly believe that fashion has the power to change so many issues around the world. My dissertation and final major project are very different, however both link to feminism and fashion.

Final Major Project:
THIRTEEN: A zine exploring what life is like as a thirteen-year-old girl through experimental styling, photography, poetry and illustrations.

Identification with the word feminism in teenage girls has risen to 69% (UM London), compared to only 46% of women overall. Therefore, young women are growing up in a world where they cannot see why there should be any questions over equality. Despite this, teenage girls are still faced with the repercussions of those who do not identify as feminists. This includes having the societal expectations of what becoming a woman consists of, forced onto them, pressurising what they do and how they express themselves. These girls are experiencing puberty; therefore, they have started the process of becoming women, on the other hand, they have only just reached the age of teenager and so, are very much still seen as children.

From the perspective of someone who had experienced life as a 13-year old girl, and was currently watching her sister wrestle through her year as a 13-year-old, I didn't think girls, aged thirteen, received enough credit and recognition for what they had to go through.

My dissertation asked the question 'Does the Commodification of Women's Rights in Fashion Serve Neoliberal Feminism, and is This Impacting Feminism as a Political Movement?'. I wanted to write about something I was passionate about, but also wanted it to be unique. The commodification of women's rights is frequently spoken about, however has never been accused of serving Neoliberal Feminism directly.

Neoliberal feminism is a new type of feminism that refers to the women who believe they are responsible for their own success. They ignore the disproportionate impact feminism has on different women from different cultures and races. Similarly, the commodification of women's rights in fashion suggests you have to purchase these clothes to be a feminist, again ignoring class and race. I gathered primary data from questionnaires to interviews and secondary data from books to reports.