My interest in researching trends by looking at social, cultural, environmental, political and economic factors fuelled the foundation of my final project exploring modern day life and reacting to the issues of today. With research demonstrating the need for design innovations as a form of safety and protection with functionality and purpose to react to risks for the consumer, as safety becomes the new luxury.
Extensive field and desk research gave insight into the issues impacting human’s values and needs. The External capsule range used elements of design, manipulation and matter to protect against factors such as privacy, virus, data, pollution and climate change. With research directing to futuristic shapes, colour palettes, technology and fabric innovations such as ‘Spiber’ used by The North Face in their Moon Parka.
Creative concepts, themes and behaviour examined through the origin of trends such as streetwear have sparked my connection to trend prediction and analytics coordinating with my outlook as an early adopter and innovator with an open mind. My ability to transform research into visuals in an original way with correlating language shows that I am able to target consumers, think outside the box and elevate the new.
As an ambitious individual, I am always pushing myself to expand my knowledge, skill set and go above and beyond to accomplish outcomes out of the ordinary. Throughout the duration of my degree I have prepared for the industry by understanding brands, consumers and the market sector with consideration of my own values and needs as a creative, organised but unconventional individual with flair. Looking to the pioneers of the past and present and considering the advanced future fuels inspiration and motivation to be part of the fashion industry.