Katharine Parratt

Katharine Parratt

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: ALLUDE magazine

Where a simple love of fashion can be flipped over into a business. Savvy bloggers are changing the way brands reach customers forever.
About:
A new generation of fashion, beauty and travel magazine called ALLUDE was created for my FMP to cater for a specific consumer, 18-25, creative, enthusiastic, free spirited individuals that crave new experiences; as well as keeping up-to-date with hot new beauty and fashion trends. Alongside the magazine a detailed business and marketing strategy was constructed to cover every aspect of this new exciting business venture.
ALLUDE collaborated with an app called Blipper - thus allowing the magazine to come to life so to speak creating a feel of augmented reality. The use of this app being a very effective way to connect and intrigue the specific consumer.
This innovative magazine has a strong advantage over its competitors.

Katharine Parratt

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