Jodie Hammond

Jodie Hammond

COURSE: Fashion Business & Promotion 2016


TITLE: Fathers Footsteps

It is time that we all see gender as a spectrum instead of two sets of opposing ideals - Emma Watson
If women are fighting for gender equality, then men need to join the battle for themselves. It is no longer a time for ‘Ladies First'.
Gender equality is often associated with women fighting for equal pay in the work-place. But while these women justifiably fight for equal rights outside the home, surely men have the right to fight for an equal status inside it? There are 250,000 stay-at-home dads in the UK, a figure which has quadrupled over the past 25yrs. A ‘conscious’ father is emerging with a hands-on attitude. Don’t these men deserve equal support and attention as the lines between maternal and paternal responsibilities become blurred?

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