Click and Collect Try Before you Buy Concept
Convenience and e-commerce retailing are key to connect physical and digital environments on the high street
Connecting the physical and digital environments are key on the high street
A diverse theoretical knowledge gained from the degree and extensive retail work experience, identified technology and convenience as an important issue for the final major project. The desire to go into store to seek a more personal customer experience emphasizes the need for retailers like Debenhams to improve their in-store physical and digital environments. The final concept to improve their Click and Collect service, try before you buy, will create higher engagement and the opportunity to be the first in the market place.