"There is a kind of sleep that steals upon us sometimes, which, while it holds the body prisoner..." - Charles Dickens
"So far as an overpowering heaviness, a prostration of strength, and an utter inability to control our thoughts or power of motion"
Sleep paralysis is the concept behind this A/W 16/17 trend; sleep paralysis is a temporarily inability to move or speak that happens when you're waking up. The concept of Sleep Paralysis also touched upon other sleep related illnesses such as reoccurring dreams or nightmares, rapid eye movement (rem) sleep and narcolepsy, all these influenced print, colour palette and design features for this new menswear company. The garments constructed and featured in the lookbook are oversized, longline and durable for many seasons. The brand immerses itself in clean, simple style but with a contemporary edge.