Jessica Kendall

Jessica Kendall

COURSE: Fashion Business & Promotion 2016


TITLE: Cultivated

Innovation: What is desirable to consumers? What is viable in the marketplace? What is possible with technology?
The secret of getting ahead is getting started
In a world which is saturated by technology use, the way in which brands communicate with consumers has evolved extensively as technological capabilities grow. There is a need for new and innovative services and concepts and it is paramount for brands to adapt to the changing evolution of technology and consumer needs to engage and maintain consumer loyalty.

My Final Year Projects explore and demonstrate how brands can evolve within today’s competitive market and adapt to changing consumer needs.

My dissertation focused on the power of social media and online advertising, exploring how both brands and consumers are utilizing the platform and reaching their desired audiences. For my second project, I created an in store App for a Fast Fashion high street store; incorporating virtual reality technology and a mobile payment method. My Final Major Project, Cultivated, is an exclusive Luxury Men’s Fashion and Lifestyle magazine that works in conjunction with an App to enhance online shopping experiences.

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