Jessica Eaton

Jessica Eaton

Jessica Eaton

COURSE: Fashion Branding & Communication 2020


Fashion Branding and Communication Graduate

Throughout my time at university I have developed knowledge and skills in areas such as art direction, fashion journalism, creative direction, and trend forecasting. My personal interests have been directed towards social media, PR and influencer marketing – topics which I’ve explored throughout my second and third year work.

Over the past three years I’ve discovered that organisation is incredibly important to me, and I’m a methodical worker – skills which mean that I work well to a deadline and produce consistent work. I’m a keen communicator, I enjoy liaising with others and leading a team – along with working well as a team member myself. These skills will be crucial when pursuing a career in my chosen fields.

I want to pursue a career within social media and communication because such job roles are best suited to my skill set. Consuming social media and influencer culture comes naturally to me, as this is where my interests lie – furthered by focusing my university work on these subjects and learning more about the processes behind them.

My chosen pieces of work demonstrate my interests, skill set and career goals most appropriately.

For my dissertation I explored consumer attitudes towards social media influencers, with focus on issues surrounding authenticity and accountability. My research included interviewing industry professionals and mass market research. This gave me an industry-level understanding of influencer marketing, which furthered my interest in the importance of social media and will be useful to my future career.

Final Major Project:
For my final major project, I identified a gap in the vast market of recipe subscription boxes; there were none directly targeted at students, and those with smaller budgets less suited to competitors such as HelloFresh. Market research was key to this project, as the Zest box is consumer focused. Focusing on timely subjects such as food waste, the box is also designed to take away the need for meal planning and unnecessary food shopping. Collaboration was an important aspect of this project, and I was able to further my team-management skills by assigning tasks, and ensuring deadlines were met.

As part of a branding module, I created Liv Loungewear. With 1 in 5 people now working from home, I wanted to reinvent loungewear as versatile, youthful, and fun pieces – suited to both inside and outside of the home. Liv Loungewear is loungewear reimagined for the modern woman.