Mocking stereotypes and sexualisation still occurring in todays society
I am a womenswear designer, with an interest in outerwear design and exploring utility clothing with hints of tailoring, mixing masculinity and femininity. Designs generally focus on fabric manipulation, colour and print.
Research within Final Major Project intially explored artworks by Jeff Koons who’s paintings were a juxtaposition of childhood memories and objects amongst female body parts. The works are kitcsh and portray a paradox by desexualising sex yet by doing so, sexualising and stereotyping women. This idea informed an exploration of adverts from the 1950s and 60s where women were only portrayed as the housekeeper and similarly to current day, where womens beauty and bodies are used to sell products in magazines. Designs and concept alike highlight and make a mock of sexualisation and stereotypes in society. A satire to the 21st century.