Jasmine Zena Dudgon

Jasmine Zena Dudgon

COURSE: Fashion Business & Promotion 2018



How importance is it that you're happy within your job? That your respected? That your success is celebrated?

"There is no magic formula for great company culture. The key is to just treat your staff how you would like to be treated." Richard Branson

Work is something everyone can relate to as it takes up 1/3 of an individual’s lifetime. This fact sparked a journey exploring how people make sure this 1/3 of their life is well spent. Not every person enjoys their job however if they are respected and enjoy the atmosphere it makes a difference. This topic is something I felt passionately about and became extremely interested in as I explored it further through-out my final year.

The dissertation module is where the initial start of the topic began after exploring the in-depth workplace within the United Kingdom (UK) and then comparing this against the European attitude to work and the United States. ‘To explore and evaluate the importance of harmony within a workplace and how workplace culture is evolving.’ In depth research demonstrated how much the workplace had changed and how now it is a much more controlling and contributing factor within the lives of the workforce. This is demonstrated through the impact a job can have on a persons mental and physical health with 15% of the UK workforce suffering from some form of poor mental health.

The research found along with current trends and movements for mental health sparked my Final Major Project where I created an organisation ‘Euphoria’. Society are far more aware of how important it is to look after their own mental health but now this needs to be applied within the workplace. Euphoria would be a business software for companies to install that helps all members of an organisation to understand the importance of mental, how to recognise people suffering, how to help, a communication platform/safe place and encouragement to celebrate employee success.

For more examples of my work please look at my online portfolio. I am finishing university in a enthusiastic eager mindset looking to build a career in the marketing industry.