Ioana-Bianca Dobrin

Ioana-Bianca Dobrin

COURSE: Fashion Business & Promotion 2017

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TITLE: HYBRID BEAUTY

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CONCERNS AROUND COSMETICS ARE AN INEVITABLE PART OF A GLOBAL AWAKENING TO THE COCKTAIL OF CHEMICALS AND POLLUTION PEOPLE LIVE IN.
FORWARD THINKING SKINCARE INDUSTRY IS REGULARLY AIMING SYNERGY WITH ENLARGED AUDIENCES.
About:
The power of nature is the only way to improve the beauty inside out. After showing a significant gap in the organic skincare sector
and establishing that consumers are increasingly aware of the health benefits of natural ingredients in beauty products, and demanding transparency from brands about what they put in their products ; Nuori is responding to this consumer demand by creating a collaborative capsule with the Danish restaurant Vakst. The aim of it is to use 100% natural, organic and seasonal materials in the composition of the face skincare products that can also be found in some of the restaurant’s dish.

The evolution of organic capsule Nuori and Vakst will take the business traffic into a contemporary and different extent, allowing both companies with a visual and zeitgeist sense and public engaging product to boost the core characteristics that define the Danish skincare industry branding, in concordance with the overall mission.This concept capsule will support the companies background and bespoke service, a market gap for organic face products within the luxury trade and effect an increase in sales. The collaboration will pursue to link the small – scale gap between natural, skincare sector and food in a habit – forming approach.

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