The environment and the economy are really both two sides of the same coin. If we cannot sustain the environment, we cannot sustain ourselves - Wangari Maathai
You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied - Jerry Fritz
As a recent graduate of BA (Hons) Fashion, Business, and Promotion, final year allowed for an exploration into the ethics and sustainability elements of fashion retail stores. Looking into how these companies approach and contribute towards a better environment.
It was identified through research that Generation X was a key target market for a beauty collection, indicating that the UK has an ageing population, forecast for fifty-five year olds to make up 32% of the UK’s population by 2019.
This concept PRIME, specialises in creating a natural beauty range, outstanding customer service; assisted by the development of an ethical and sustainable focus throughout the product range, in store experience and recycling scheme. By creating a sophisticated product range and excellent employee brand knowledge, together consumers and PRIME can work as one to unite and influence the future fashion retail market.