I am a BA (Hons) Fashion Branding & Communication graduate aspiring to find a role within the Fashion and Lifestyle Industry. I would like to explore a range of different roles in the industry, in particular in the Fashion Retail sector and the Communications sector. My main areas of interest in Retail are in Buying, Visual Merchandising and Personal Shopping. I would also like to explore the Communications sector and gain experience within the PR & Marketing area. Throughout my studies and my work experience, I have developed a range of transferable skills and I am equipped with over 3 years of retail experience working within Menswear and Womenswear for popular high-street retailers such as H&M and Debenhams and I have 2 years of Administration experience working within a Digital Marketing Agency.
Final Major Project
My dissertation 'Does experiential retail affect consumer behaviour' explores retail from a sensory approach, focusing on arguments that retail is a therapy or leisure activity and critiquing theories that ambient characteristics can affect the way consumer's shop. These characteristics include Visual factors such as lighting and displays and Non-Visual factors such as music and scent. This study allowed me to collect qualitative and quantiative data from consumer surveys and interview industry experts, authors and shop owners. I have always been intrigued by why and how people shop and the dissertation allowed me to explore a range of different ideas and I would like to learn more about the Psychology of Fashion and Shopping in the future.
Throughout the duration of the course, I was able to follow Industry briefs and showcase my work in different ways, through collaborations with other students and through independent projects. I produced Trend Forecasting mood boards for BDA London in my first year and created Editorial content for an Industry competition for Style Birmingham in my second year. I was also fortunate enough to attend course trips such as Berlin in 2019 and London in 2017.