Ghini Kai Iong

Ghini Kai Iong

COURSE: Fashion Business & Promotion 2017

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TITLE: Ghini Footwear

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CHOOSE WISELY, BUY SELECTIVELY AND CONSCIOUSLY, YOU NEVER HAVE TO WORRY ABOUT WHAT THE FUTURE HOLDS AGAIN.
Sustainable Ethical Technology Footwear - Combining 3D Printing with Craftsmanship
About:
Ghini

A luxury sustainable ethical ladies footwear brand. The footwear would be handmade by skilful technicians with 3D printed upper material. The brand ethos includes encouraging sustainable development and improves ethicality in the fashion industry. As it is a luxury label, craftsmanship is one of the qualities that consumers pay for. The label offers a luxurious look with a sophisticated stylish touch. With a signature intricate jewellery detail, every pair of Ghini shoes can be effortlessly transformed from day to night.


When Technology meets Craftsmanship

Technology has been proven to reinvent many industries including the fashion industry. With 3D printing, designs become boundary-less. When it comes to designer goods, not only do consumers buy into the name of fashion houses but also craftsmanship.
As an advanced luxury ladies footwear label, one of the many goals is to exceed the current standards in the luxury market. One of many ways to exceed the current standards is to combine advanced technology with luxury craftsmanship. It improves the standards aesthetically as well as practically such as reducing production wastage. This is when the idea of combining the two elements was born.

The existing 3D printed footwear in the market is rather eccentric and futurist. Instead of making footwear that is impractical, the wearability of the collection is no worse than its direct competitors in the luxury sector. The silhouettes include classic pointed toe heel, barely there sandals heel, chunky kitten heel etc.
Sustainability and ethicality are the brand ethe. Over consumption of animal products in the fashion industry is a major problem in our society. It causes environmental issues, social issues and is ruining the planet we live in. Human exploitation is another major problem within the industry. It is important to many consumers that their investments are produced ethically and sustainably.

Objectives:
- Use ethically produced products
- Offer alternative products free of animal product
- Offer transparency in product information
- Encourage sustainable development

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