FROM TOXIC MASCULINITY TO A TOPSHOP/TOPMAN GENDERLESS CLOTHING RANGE
IFP & DISSERTATION
Writing about a subject with predominantly negative connotations of toxic masculinity for my dissertation meant I wanted the independent final project to be focused on creating a positive counter balance.
Which is why, out of the hopeful future that was generation Z’s attitude to toxic masculinity and gender, came ‘OBJECTIVE’:
A genderless range of clothing for Topshop/Topman Spring Summer 2021, with the intention of not only helping a British brand that is struggling on the high-street, but making genderless clothing the norm in Britain today.
From the Independent Final Project came a 3000 word business plan, a clothing range, with CAD’s and physical artist mock ups. Advertising mock ups, store layout Cinema 4D mock ups, a physical garment made by a designer as part of the range and a Topshop/Topman Look Book. All of these can be seen in the video above.
As I am particularly interested in perusing a career in International Retail, I wanted to create an Independent Final Project that captured my skills gained from modules such as Buying and Merchandising, Trends forecasting and Marketing and PR.
The world of International Retail is one which is constantly changing. The fluidity of this industry provides its key strength, being able to adapt to shifting markets but it can also be its downfall. With the added altercations of Covid-19 brands must be able to adapt and improvise into globally recognisable brands in order to survive.
I am a driven, hard-working individual who given the opportunity, will flourish in an International Retail environment, helping brands to adapt to these global changes. I am eager to utilise my knowledge learnt over the combined 7 years of university and work experience and put them into action in the International Retail industry.