Youth movements, I think they will always be something that young people have to identify with or attach themselves to.
Identification may be understood as something less rigid.
The business concept is an independent limited edition zine publication; the publication is a specialist art and socio-culture magazine with the philosophy of celebrating going against the grain with a contemporary outlook on non-conformist attitudes. NOID publication stands for ‘no identification’; the overall company aim for NOID publication is to celebrate true individualism within modern day society by highlighting the current shift in identities that are becoming fluid. NOID offers an insight into cultures with the ambition to educate and inform the reader.