Freya Sheard

Freya Sheard
Freya Sheard

Freya Sheard

COURSE: Fashion 2018

Pathway: Fashion Communication 2018

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Sheard: Bred

A sense of belonging

An exploration of British heritage and Stereotypes

With a lack of governmental trust amongst society, modern Britain faces more than an economic decline that follows the political uncertainty of recent years has stuck and left a dull and dreary society. With a lack of trust in government and political figures, society comes to a standstill. The thing that unites us all is the passion for our home turf and the patriarchy we feel in the ways we vote. As generation divides have been at the forefront of society, BRED explores the one mutual agreement amongst us all: the adoration of where we’re from.

Bred represents a sense of belonging in modern society. As communities and generations unite, who we are and where we come from becomes a common ground for pride in an era of social destruction. The geographical North/South has become something to glorify as our countries capital becomes oversaturated and overpopulated. Influenced by the North: Fashioning Identities exhibition, BRED represents the lost love for home towns and heritage underneath the surface of a divided, mundane society.
Freya Sheard

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