Evangeline Williams

Evangeline Williams

COURSE: Fashion Business & Promotion 2017

Pathway:

TITLE: Perception Magazine

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A fashion magazine; accessible for all.
Perception Magazine is a female-orientated primarily fashion based magazine aimed at 16-35 year olds with multi-sensory and technological attributes that incorporates slow journalism and is accessible for the visually impaired.
About:
My final year at Birmingham City University has been solely focused on the journalism sector and this is the career path I wish to pursue.

This started with my dissertation for which the title was ‘The changing face of female-orientated fashion magazines, aimed at 18-35 year olds, in a digital age.’ Through this research, it was discovered that the millennial consumer was disengaging with mainstream magazine titles as they were deemed to have repetitive and unengaging content, showed an excessive level of advertising and offered very little opinion. This research also uncovered the resurgence in popularity of the independent magazine sector. The millennial consumer is engaging with these titles more due to their slow journalism approach, varied content, themes and differing editorial voice.

From this research, a gap in the market was identified for a fashion-based magazine that tackled other subjects such as politics, business and culture. Alongside this, from separate research conducted, it was discovered that there was not a readily accessible fashion based magazine for the visually impaired within the United Kingdom. I empathised with this concept so combined all the above to create, as my Final Major Project, Perception Magazine.

Perception Magazine is a female-orientated primarily fashion based magazine aimed at 16-35 year olds with multi-sensory and technological attributes that incorporates slow journalism and is accessible for the visually impaired. The magazine comes in larger than standard print, and has braille markers throughout and a braille editorial section at the back so that it is completely functional and accessible for the visually impaired. Although the primary focus of Perception Magazine is fashion, to engage the consumer and offer them a different editorial option, other subjects such as art, politics, culture, music and more are included within the magazine.

Alongside Perception Magazine, a supporting application was created so that the markers within the magazine can be scanned to launch either supporting video, audio or a digital copy of the story. It is a completely unique magazine experience, that isn’t limited to the visually impaired consumer, but is a magazine everyone to enjoy with ease.

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