"Ethical fashion is the recognition that there are human beings behind the clothes that we wear"- Elizabeth Joy
Emily is a BA (Hons) Fashion Business & Promotion graduate. She is currently seeking opportunities within Environmental Sustainability Development, Corporate Social Responsibility & Environmental Consulity specifically within the fashion and lifestyle sectors.
Throughout her time at Birmingham City University she has thoroughly enjoyed having the opportunity to be able to study a wide variety of industry focused topics, decovering in detail the workings and challenges facing fashion & Lifestyle brands.
She has used her time to develop her digital skills through the regular use of Adobe Creative Suite and Sketch-Up, using these to create CAD packages suitable for both digital and print delivery. Additionally she has been able to build up her business knowledge and language, presentation delivery, report writing and teamworkinging skills.
Emily has enjoyed drawing inspiration from the environment curated by being around fellow students as well as learning from industry guest lecturers and specialist academic staff.
Modules such as International Retailing covered with in the second year, Fashion Business Context & Buying and merchandising covered in the first year gave her an insight into the ethical and environmental standards within the industry and innovative and sustainable materials and ingredients as well as how to source them and implement new sustainable practices.
Modules covered also provided her with underpinning knowledge to complete the final year in which she undertook extensive research, liaised and collaborated with relevant mentors and industry professionals in order to complete a brief for a Final Major Project.
Emily responded to The Final Major Project brief by developing a new App for the travel brand ‘Interail’. Research highlighted a need and a gap in the market for a new travel App aimed at specifically making solo travel safer and targeted at 18-30 year-old females. The competitive advantage of the new concept was that it used the popular tried and tested travel app formula with the added extras of the increased safety features.
The Business model for the project was to use the app to increase sales of Interrail tickets to the new growing market of solo travellers. This would be achieved through, developing an App that appeals to the wants and needs of the target consumer and insuring the App reached them and that they continue to use it through implementing a 12-month marketing plan.
The CAD package produced included developing a new App with innovative features, Providing a marketing strategy through the use of the likes of a professional promotional video and influencer marketing and developing a detailed business plan with full costings for the new idea.
This module ensured Emily no only the skills to create applications using Adobe XD, but also has the skills to implement new strategies to a business whilst minimising and assessing risk and exposure to the business and supply chain. Additionally she is able to confidently promote new strategies to stakeholders through the use of visual and verbal communication.
Section A- Journey X Interrail promotional Video
Section B - App Link (Click to view in full screen)
Section C - Slideshow of pages from selected works, including;
Buying & Merchandising (AllSaints Range Plan)
Journey X Interrail Business plan
Journey X Interrail App pages
Trends Forecasting (Fluid Expression; exploring the impact and history gender fluidity on fashion and lifestyle trends)