Elzbieta Joanna Lempart

Elzbieta Joanna Lempart

COURSE: Fashion Business & Promotion 2016


TITLE: InQbator Innovative Marketing Research and Creative Agency

InQbator is an innovative marketing research and creative agency allowing the consumer to communicate, co-create and create brand equity.
Mission Statement: Connect, communicate, co-create and constitute brand's value.
Business plan for an innovative marketing research and creative agency. An innovative way of marketing research via an online platform where brands can engage in a two way conversation with the consumer, co-create new products, designs and campaigns. Through direct engagement with the consumer, InQbator offers a new way of researching the target consumer which reduces time, cost and risk of developing new products, companies, services and campaigns. UPS is employing students with the support of BCU academic resources and mentors.

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