Signature Project

Harper

Being Extra Petite

As a 4"11 woman, being extra petite is a struggle for me. Petite is defined as being 5"3 and under but being 4"11 the sizing is not inclusive for me. Most clothing lines or brands do not offer a wide range of on trend petite clothing catered to the younger generation. Those brands that do offer petite sizing are not in proportion for women under a certain height. I always have to have my clothes tailored to fit or shop in children's sizes which is frustrating. From my own experience I have come to realise there is a gap in the market for fashionable clothing for extra petite young women.

I therefore have chosen to create my own brand "Harper" which will cater to women under 5"1 aged 18 - 30.

Progression: BA Hons Fashion Business & Promotion