For the Final Major Project the selected pathways that were taken included styling and brand identity & creation, from this a brand entitled Way Out Zine was created. Way Out Zine is a mostly digitally based magazine aimed at both males and females within the millennial, tech-savvy generation. The brand’s content is a blend of fashion and travel content, from editorial shoots to city guides of where to eat, drink, shop and see. Way Out also offers physically printed city guides each issue tailored to one destination. Upon a customer purchasing one of these guides they will also receive a box that has also been tailored to the relevant location. The contents of the box will range from skincare to food items to general products that would be useful to take on your travels. Way Out’s aim is to source the products in each box from the city that has been visited, however sometimes a product will be so perfect for a particular destination that we will also include it within the box.
The main USP of the magazine is to challenge the normality that is seen within publications today, this being that many of the top magazines only offer travel advice and clothing options from luxury retailers. Way Out knows that many of today’s youth don’t have this type of disposable income and they want to find amazing experiences and clothing for the best possible deal. Way Out also wants to encourage and work with smaller brands and creative to give them the exposure they deserve. Content for this ranges from interviewing music producers and other creative, to sourcing clothing for editorial shoots from smaller brands that are based within the location the shoot is inspired by.
Overall, Way Out aims to be a brand that appeals to the generation who want to travel but do not have a large disposable income. The brand aims to shine light on young creatives who are up and coming within their selected industry and also brands who may be lesser known. Way Out aims to inspire people with travel and fashion content so they can enjoy their travels without worries.