Coral Francis Baker

Coral Francis Baker

COURSE: Fashion Business & Promotion 2017


TITLE: Nike Limitless Bra


“A culture of innovation can be a company’s primary source of competitive advantage, and can pay off steadily over the years”
Barriers still persist, and these will inhibit consumer wearables adoption and usage. Smartwatches, in particular, must become standalone computing devices with more robust functionality for the devices to become mainstream. Other barriers include small screen size, clunky style, limited battery life, and lack of a “killer app” that can drive adoption” Business Insider
This business plan for the Nike Limitless sports bra will cover an introduction explaining how the idea for the business was found and why Nike was chosen to produce it, It will look at the current sports market, consumers and competitors indirect and direct to show how this piece of wearable tech will be different to others already produced. The finance will go over a cash flow, and a two-year profit excels spreadsheet and what the break even analysis would be. Lastly will be a conclusion on the business and how it could grow and adapt over time to keep its sales and popularity within the athleisure market.

The idea behind this product is to integrate Fashion and Technology by designing a sports bra which will also have the function of a Fitbit health monitor. The Fitbit is a piece of wearable technology which doubles as a watch and health monitor. The Fitbit gadget in 2015 became so popular in the tech world that it overtook the go pro camera.

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