Every time someone buys an item of clothing, they have the potential to make a positive impact.
The “Fashion Awareness Label” is a new labelling system which empowers consumers to make informed decisions about the clothing they buy. Discovering a retailer’s environmental impacts is currently a complicated process. Information is scattered, confusing and difficult to find so consumers continue shopping unaware. Four categories provide an overview of an individual product: Country, Emissions, Waste and Water. Collected information will be printed on the swing ticket in store. No rating will be included and garments will be labelled individually to put the destructive impact of the fashion industry into perspective.
I aspire to gain a role within ethical trade and sourcing in the fashion industry. I aim to combine my love of fashion and style with my interest in ethical trade, sustainability and sourcing. I have gained experience in communication and working in a fast paced environment through internships at ASOS, Sunday Times Style and Elle magazine.