Chloe Smith

Chloe Smith

COURSE: Fashion 2021


Design for Performance 2021


Alice's Protest for WonderLand

Alice's Protest...

Alice's journey starts on 22nd April 1970. She is a driven young woman protesting at the first Earth Day march to push for worldwide changes to end destructive and polluting industries. Educated by Rachel Carson's 'Silent Spring' (1962), Alice began to understand how fragile the eco system can be when mankind interferes with it's natural balance.

'Harmful pesticides are polluting our countryside and waterways, effecting the natural order of the food chain and endangering our children as they grow into young adults. Oil fracking continues to fuel all major industries with little thought to the health of future generations and their need for the earths natural resources. This first protest acts as a catalyst to force change for the well-being of our planet and reduce population levels before climate damage is too great to reverse.

Amongst the crowd Alice is pushed to and froe before suddenly, she loses her footing on a loose manhole cover and falls and falls and falls……

The air twists and turns around Alice as her dress whips against her frame. Alice crashes into a world unrecognisable from her own; bruised and confused in a land of pollution and irreversible climate damage, on April 22nd 2050. This new world is nothing close to the Wonderland she explores within her dreams, the Earth left behind has since been distorted by climate damage and pollution too far gone.'

The costumes relate to this story through the print designed by my collaborator, Lou Moffat. Messages hidden within the design shows the start of Alice's story in 1970 and the tumble through time to 2050. These being the key dates in our history and future which marks the need to save and restore our planet; save our earth, you can't get off.

For a long time I didn't know how to make a difference for the good of other people and the planet until I discovered sustainable design. These costumes have been created utilising dead-stock, upcycled and organically sourced materials into a 'zero-waste pattern'. This pattern cutting technique ensures the layplan of a garments pattern interlocks in such a way that no material goes to waste, it all has a purpose.