Chloe Rose Arnold

Chloe Rose Arnold

COURSE: Fashion Business & Promotion 2020

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FINAL YEAR | CHLOE ROSE ARNOLD

This portfolio presents a range of work that’s been created throughout final year at BCU.

INDEPENDENT FINAL PROJECT

Individuals with long term illnesses often feel isolated, feel they lose their identity and feel very anxious due to their struggles.

AllAboutYou: A brand who work alongside Macdonald Hotel and resort, offering a new genre of experience in the form of Wellbeing Recovery Retreats. These innovative experiences are designed specifically for clients who may be suffering from long-term illness and effects. These retreats give people a chance to switch off from the outside world and give them time to connect with their inner-selves. Offering a type of respite which takes them away from daily struggles helping them to rejuvenate and restore physical and mental health.

Consumers are demanding more focus on experiences rather than materialistic products as a result of experiences giving them longer fulfilled happiness (Morgan, 2019). There’s also been a rise in the new conscious consumers who are focussing on improving their health and wellbeing (Schoonmaker, 2019). Due to the successes and the expansions in the experience economy and the wellbeing market, AllAboutYou is meeting these consumer demands and adapting their service to more vulnerable consumers through seeing a gap in the market.

Research has seen a link between consumers with severe or long-term illnesses and mental health issues (Naylor et al., 2012). Emphasising the need for places specifically for these vulnerable consumers which provide them with escapism and relaxation time.

MINDFULNESS, WELLBEING, REJUVENATION, it’s all about you.

FINAL MAJOR PROJECT

Nearly a third of teenagers feel ashamed with their body, due to imagery of ‘idealized’ bodies displayed on social media daily (Campbell, 2019)

This dissertation explored how body image is communicated to young women by the fashion industry and social media and the rise of body positivity.

A dissertation and Instagram page were produced for this project.

THE FUTURE

It’s become clear throughout my degree that my goal is to pursue a career in PR or Social Media, my passion for this career path has developed through different modules at BCU including PR & Marketing, Events and Work Placement.

Social

28
Apr