Chloe Burgin

Chloe Burgin

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: ASOS Scan Me

Strengthen the observation of real life
A new manifesto for the body and mind.”
About:
Consumers return a staggering $642.6 billion worldwide of merchandise annually. Although the concept of e-commerce sounds convenient, issues with the incorrect fit have caused 72 per cent of retailers to cover the cost of delivery. This is a common issue, with approximately 49 per cent of women aged 16 to 34 struggling to find clothes suitable. Hence the proposal of a body-scanning app in collaboration with ASOS. The app scans and receives body measurements through a mobile or tablet device from a 360-degree turn.

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