UDESIRE BY CHENAI HACKSHAW - TT (TRANSITIONAL TRAVEL) COLLECTION
Adaptable Luxury Wear that’s made for travelling. We define luxury wear as a tailored sophisticated look, with unique trims and fastenings.
UDesire is a ‘luxury’ fashion brand aimed at 18-30 year olds that are conscious about the world and explorers.
Initial research for this project began with looking into a trend in which I can take into my brand. The trend research process looked into the 'new luxury' amongst the late generations which is 'Experiential Luxury', this is the luxury of gaining experience and exploring different places around the world instead of purchasing materialistic things. With the trend in mind, UDesire was create, a brand that thrives on luxurious fashion but adaptable so it's ideal for travel so you can wear nice, sophisticated outfits in multiple ways rather than a one time use. Additionally, the 'TT' (Transitional Travel) collection was designed which is based on various places around the world. This ombre, chain detailed collection focuses on the atmospheres of each country, it aims to bring the bold and brightest back home through fashion so that the consumers can feel the vibes of that countries aura back home.