Chelsea Belleini

Chelsea Belleini

Chelsea Belleini

COURSE: FASHION BUSINESS & PROMOTION

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Senses the beauty and wellness workshops.

"A SAFE SPACE WHERE WOMEN ARE ABLE TO CELEBRATE THEIR WORTH EVERY DAY"

"EMPHASISING THE IMPORTANCE OF WELLBEING IN EVERY DAY LIFE"

PROFILE

A graduate in BA (Hons) Fashion Business and Promotion, seeking a career within the skincare and wellness sector of the beauty industry. This interest sparks from a personal passion which has widely developed throughout my studies at university, where I have confidently gained communication, time management and research skills, as well as always aiming to get the most out of every given opportunity. Through a range of modules and work experience I have obtained the ability to successfully work in the following areas; trends forecasting, merchandising, management, design, marketing and public relations.

DISSERTATION

“How is the changing perception of beauty affecting millennial women today and how will this effect beauty retailers of the future”. This 6000-word comprehensive study explored an extensive range of primary and secondary methods of research in order to construct a thorough investigation in this particular subject area. Five chapters explored the evolution of beauty, the medias effect on women, the millennial woman as a consumer, specific case studies and the future direction for beauty.

Following an effective shift towards the body positivity movement, the future of beauty will hold more than outward appearance and instead will offer services that target the root of beauty concerns, such as wellbeing, insomnia and stress. By implementing holistic practices, the dangers attached to the perception of beauty can effectively be approached.

FINAL MAJOR PROJECT : SENSES IN COLLABORATION WITH TEDDY SCHUYERS.

Senses is a beauty and wellness workshop utilising the five senses to create an atmosphere which aids the mind, body and soul. This is a safe space where women are able to celebrate their worth without feeling unnecessary shame or pressure to conform to controlling beauty ideals. This workshop offers a transformational way to practice self-care and beauty, by incorporating life changing experiences with the opportunity to craft a personalised fragrance or oil using specialist distillery equipment by Teddy Shuyers.

Senses was created in direct reaction to the changing perception of beauty and how this has led to the current era of self-hate. The concept of beauty stretches across eras and culture’s, therefore this perception complicates what it means to be beautiful. As the idea to be perfect becomes more dominant, it is likely that the shame associated with having a day off from beauty practices or ‘letting yourself go’, will only increase. With such technological advances, social media now dominates women’s lives therefore Senses operates as a no mobile phone zone. This is a chance for women to practice self-care in its truest form.

Senses workshops are a place to craft personalised product using organic ingredients which will pleasure the senses and soul. The meditation room operates as a place for women to share life experiences, as well as encouraging self-appreciation and love. The showroom is a place for the consumer to practice “slow shopping” even if they aren’t taking part in a workshop, everyone is welcome.

FINAL OUTCOME’S:
Business report
3 Room layouts – Workshop, Meditation, Showroom
Workshop handbook
Series of posters
Product line
Stickers
Soundtracks

VIDEO 1 - PORTFOLIO DISPLAYING DISSERTATION AND FINAL OUTCOMES
VIDEO 2 - BUSINESS REPORT
PORTRAIT PICTURE - POSTER

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13
May