“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness” Oprah Winfrey
This body of work presented as digital visuals, exhibits a collective of modules, that have contributed towards the foundation of my inspired career path within Fashion PR, Ecommerce & Social Media.
| BUYING & MERCHANDISING
The first phrase, introduced an interest of trend interpretation was Buying & Merchandising. An Outerwear range for Womens Spring/Summer 2018 was created to represent the distressed aesthetic that AllSaints brand embodies. This was developed through the use of trend influence, critical paths, consumer awareness and customer outfit builds that incorporated the 6-piece CAD range personally designed and created with Adobe Illustrator and Photoshop.
| DIGITAL MARKETING & PR
Digital Marketing & PR saw research into how Vero Moda’s current marketing campaigns were aligning with their consumers and market position. A promotional strategy was developed that would increase awareness & profit through social media. The concept included debuting Vero Modas collection with an Influencer/Blogger riddled fashion show at the opening of their Westfield Stratford store. #VMFS required a timeline of costings, concept mood board and mockups of promotional collateral that would account for budgets towards the event.
| VISUAL MERCHANDISING
The dystopian Black Mirror inspired theme, was digitally created using Sketch Up to compose window displays presented as Virtually Muted. Visual Merchandising’s group concept, interpreted the meaning of ‘Radical Luxury’ in todays connected world; from Selfridges 2018 campaign theme. Exploring how retail spaces influence customer awareness & engagement through the altered encouragement of an enhanced sensory experience using this research to shape the future of retail design.
| FINAL MAJOR PROJECT COLLECTIVE
Blackdrop is the modern mobile directory app concept that was innovatively developed as a positive accolade after extensive research of key drivers collated from the titled Dissertation, ‘Melanated expose: the racial representation & perception of Black women within the fashion industry’. Against the negative connotations and injustices faced & reposted online, this Final Major Project’s primary objective focuses on locating Black-British owned businesses in England. While welcoming use from all walks of life – Blackdrops target consumer are the Millennials & Generation X audience. Unique attribute that Blackdrop also offers, focuses on presenting the Black youth from disadvantaged backgrounds with a mentoring scheme aligning themselves with participating UK Black-owned businesses - to resourcefully educate and encourage the community to reinvest back into ‘buying black’ while creating generational wealth & opportunities.