COURSE: Fashion Business & Promotion 2017




Abu Huraira reported: The Messenger of Allah, peace and blessings be upon him, said, “Modesty is part of faith and faith is in Paradise."
Modest fashion wear subscription box for modest fashionistas
Modesty comes in more than just our physical appearance. Our entire bodies, personalities and thoughts should emanate modesty. The modest market has not been tapped into directly. Many brands have indirectly tapped into the market but not directly aimed at the Muslim consumer. The only subscription box that currently runs for Muslims is based in the United States. The United States has a small selection of subscription boxes filled with halal confectionary pieces. The United Kingdom has not yet launched a subscription box solely for Muslim consumers. The target consumer hasa disposable income in which they have the opportunity to purchase what they want at any cost. The consumer is also an up and coming consumer and there remains an opportunity for the consumer to grow in terms of demographics.The modest market is an upcoming market according to a recent survey it was reported 77% of people believe there has been an in- crease of people who choose to wear modest clothing. Designers are acknowledging the potential in modest clothing and have realised there is a gap in the market. Brands are tapping into the Modest market and are being more open about their intentions, brands such as Giorgio Armani offer the traditional Islamic dates, honey filled pralines and chocolates on their website during the Ramadan period.

The main goals of the company will be to offer the untapped Muslim market a platform and a service in which they have not yet received. Tapping into the modest fashion market and acknowledging its existence may raise awareness of the market further. Creating bespoke and tailor made experiences for consumers of different religions, in a retail environment will raise awareness of different cultures and religions. By allowing modest fashion into a retail environment gives individuals of all religions who observe modesty social acceptance. The main aims of the subscription box is all about the element of surprise built. The subscription boxes bring a bit of playfulness back to shopping.

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