Digital Disruption is a visual merchandising concept for Selfridges, Oxford Street, window displays launching February 2021. It explores contemporary concepts of blurring lines between the digital and physical worlds, promoting new technology sold in the retail sector.
The idea of diminishing lines between the real and virtual is presented through a virtual ‘otherworld’. This otherworld is constructed using inner computer components, as they give a recognisable sense of technology.
As this virtual ‘otherworld’ looms, it brings a great sense of unease. This unease comes from the unknown possibilities of advanced technology, that has potential to make our lives better or worse. As technology breaks down and glitches, it visualises this fear. It exposes how little we know about the gadgets we use in our daily lives. When your computer glitches, do you always know how to fix it? Does this make you feel out of control?
As purchases move more and more online, physical stores face the challenge of keeping relevant to customers. It is predicted that in the US, by 2024 e-commerce sales will have taken over physical sales. Customers now want more than to just browse products, they want a ‘shopping experience’. Whether that be café in store or a pop-up event, in store shopping is about entertainment. Highly creative retail design is a way of providing this experience. The first impression of a store is the window displays, so an eye catching, immersive display would be the first part of entertainment for a heightened shopping experience.
‘Cyber enhanced retailing’ seeks to merge aspects of online and physical shopping to create a more harmonious experience for the customer using both. Window displays have begun to adapt to this digitisation through things such as screens being incorporated into design, QR codes linking online features on windows, and interactive displays.
Where the real and virtual can be seen coming together in the physical world, trends predict this inspiring visual design. 'Otherworldly visuals’ present digital aesthetics to capture a new age of technology influencing our way of life.
Saving Our Ocean’s Wave was created with supporting information from a dissertation looking at sustainability in textiles, focusing on recycling fabrics and eco-friendly materials.
Research suggests that sustainability within the textile industry is addressed towards the fashion industry but appears to be overlooked in the home and in interiors. The textile industry is one of the most pollutant trades globally which needs to be articulated to a wide audience. Consumers seem to be oblivious to this by continuing to shop which creates a demand that then needs to be met. This means designers need to be creating sustainable alternatives and options for consumers. Therefore, this project showcases ethical approaches to home-wear design by incorporating off cuts, waste and eco-friendly fabrics.
This interior collection targets a family audience, creating designs for children aiming to raise awareness for saving oceans. By creating fun interiors, families can be educated about marine wildlife due to sensitive colour combinations as pops of colour such as corals and yellows will represent the fading away of the ecosystem due to human disruption. The designs have been printed onto a range of sustainable options for example, recycled fabrics as well as bamboo and other natural fibres, whilst also attempting to subtly educate the families about the use of sustainable materials.
The designs featured in the collection have been digitally printed and worked on top of, keeping in mind sustainable approaches. An example of this is considering how to apply long lasting and durable texture which is why wallpaper samples will have flocked sections of detail rather than applications such as puff binder which would rub off and not last. Off-cuts will also allow unique end results as different fabric types take colour in different ways creating a variety of outcomes.
Through the eyes of a diver | Colonies under threat
Inspired by the beauty of bleached coral reefs, this collection expresses the message that change still needs to happen. As coral bleaching is still an ongoing consequence of man-made pollution.
When designing the bleached coral in this project the aim was to use alternatives to traditional embellishment techniques, such as beads and sequins. The distinctive combination of clay, found materials and textile elements are hand crafted to make relationships and connections between form and surface texture, with the aim that each element of the work is individual and distinctive of the rest. The intention being to replicate and enhance the beauty of the complex creatures and living organisms that connect together to form the unique and ever-changing coral reefs that live in the oceans all over the world.
Using the view point of a divers journey through the waters and along a coral reef as inspiration for the work meant looking at the work in a new way. While carefully considering their journey and how their route can vary and follow in different paths helped to envision the work in its finished article and how it can be displayed in a distinctive way. When researching and discovering the different types of coral it gave new views into how much more the pieces can be developed to accurately represent the natural coral but on a more heightened scale.
The majority of the designs consist of a neutral colour palette to represent the bleaching of the coral, with subtle hints of colour to explore how a divers journey may come across sections which are healthy and haven’t yet experienced as severe bleaching. Other pieces have a completely white colour palette to ensure the severity of the issue is highlighted to the audience, with the aim to raise awareness even further.
A contemporary collection of luxury graphic metal surface concepts and paper-based works, embracing nuances of mid-century and brutalist architecture in their design.
The collection is targeted towards the luxury market, with the option to use the metal outcomes for a range of applications, such as large-scale interior surfaces, within the automotive industry, architectural cladding, or scaled down for opulent jewellery pieces. Alongside the metal outcomes is a coordinating collection of placement designs, intended to be either transferred onto metal, or to be commissioned as large-scale wallpaper murals, also capturing a structural brutalist intent. The wallpaper and metal products can either be used individually, used together to create a coordinating scheme, or even to use the metalwork externally on a building, and the wallpaper internally.
The beauty of brutalist architecture is often a topic of debate, not only for architects, but for many in the wider community. ModBrut aims to take the modernist and minimalist elements of the brutalist style, and bring them to life with a new beauty, by conveying it in a unique, graphic way on the surface of metal.
Future trend forecasting indicates how important it is for us to be in touch with textural surfaces, and surfaces that catch our attention and encourage us to interact with them – and this collection provides just that. Metal has a cooling contrast to other raw materials, providing a refreshing sensory experience. Its reflective quality allows light to bounce around spaces in new and exciting ways and allowing as much light into our environments as possible is proven to improve our well-being.
With a strong skill set in photography, capturing cityscapes, urban spaces and architectural structures is a key driving factor for many personal projects, but plays a pivotal role in the development of this collection. These photographs have inspired mixed media drawings and collages, and were directly recreated on the surface of the metal pieces. Additionally, working as a designer within a historical context highlights the importance of celebrating design movements from the 20th Century, and bringing them into today’s creative movements with a contemporary outlook.
This collection aims to celebrate and highlight the beauty of critically endangered species in the rainforest that inspired the outcomes of the collection.
Evanescence includes a range of bespoke textile statement pieces for high end interiors. A selection of the fabrics allow light to travel through the material whereas some include the aim of expressing the technical skills of the designer.
There needs to be more attention on species that are endangered due to human action such as deforestation, farming and hunting. The collection aims to draw attention to unusual species that people may have never seen before. The concept of this project shows the existence to non-existent life in the rainforest through the notion of fading that can be explored through line, shape, colour and density. The textile statement fabrics created explore some of the following print and embroidery processes such as sublimation, devore, fraying, silk shading, fabric manipulation and layering of fabric.
A range of luxurious fabric swatches for S/S20 Outerwear, inspired by routine maps, pavement and plants.
The final collection will value different hand embroidery techniques whilst working with digital and machinery processes.
The idea of merging irregular shapes and textures found within these elements will show the journey taken from the routine map. Mark making, observational drawing and collage drawing are explored throughout the project to generate new motifs and design compositions. Colours are taken from these elements to create a personal colour palette and to produce contrasting colours which are used for the final samples. Combining different embroidery and knit techniques such as Wilcom embroidery software, hand embroidery stitches, hand beading, stumpwork, couching, hook up and rib technique which are mainly used for the final samples. This project is vital as it is also career focused which fits with the future career as a hand embellisher.
The Bridal Burj collection of high end fabric samples, provides bespoke embroidery embellishments showcasing modern, contemporary and delicate techniques.
Taking inspiration from visiting the tallest building in the world, The Burj Khalifa, its blue prints reflect the different shapes it has at every level. Each design within the collection had been made up of various shapes within The Burj Khalifa, which has then been sublimated on polyester crepe and satin fabric. Following the current trend within Asian Bridal wear, colours of white and blush pink are also used in this collection.
By analysing and experimenting further on the height and form of The Burj Khalifa, this element of 3D has been expressed throughout my embellishment work which provides a contrasting contemporary twist on traditional embroidery. Furthermore, having personalised bespoke beads and using processes such as laser cutting and sequin film to achieve specific shapes which made the collection unique.
The physical effects that depression has on the body is represented through textile processes
The series of 3D textile pieces are to heighten the awareness of the physical effects of depression, to encourage more funding in the mental health sector of the NHS.
The concept of this project is to reflect the biological research of the change in the body for people with depression through exploration of textile manipulation into 3D form, focusing on shape, colour and the three key words.
The three key words that reflect the physical changes of the body for people with depression are: Constriction, Clustered and Diminished. The words are the base drivers of this project and are applied to the development of textile process testing to effectively portray the physical effects of depression. The main areas of the body focused on is blood vessels, the heart, neurons, and neurotransmitters which are all influenced by to the key words.
The project idea has been taken further by setting up a crowdfunder to encourage more people to donate to the NHS to support the mental health sector. A postcard will be sent to anyone that has donated through the crowdfunder that displays this work as well as more information about the physical effects of depression.
Architectural Minimalism is a printed textile surface pattern collection, which injects vibrant and modern forms into interior spaces in the hospitality industry.
Bold shapes combined with fine textures are inspired by European architecture and metalwork structures, from nostalgic trips to Barcelona, Paris and Milan.
The Architectural Minimalism collection aims to bring life back to outdated hotels and restaurants. Utilising contemporary compositions and a vibrant colour palette intends to transform these interiors into more cheerful and social spaces. The proposed products vary from wallpaper murals, to hanging lampshades and upholstery, overall being a versatile collection for different interiors. This is highlighted through the digital visualisations which further showcase how the statement prints inject bold colour and shapes into the desired settings.
Each design within the collection has been hand crafted using collage techniques, in order to provide a variation of shapes, colours and textures. Incorporating textural elements adds more depth to the designs, as well as portraying rustic details of architecture and metalwork through a modern twist. This allows exterior details to be developed into designs aimed at interiors, therefore creating a link which consumers can appreciate. The mix of pastel and deep colours with graphic shapes provides a stylish and minimalistic aesthetic. Digital design enables a fusion of these elements, overall creating dynamic repeats which emphasise scale within printed surface patterns for interiors.
Sea Dreams is a luxury interior collection for a child's bedroom, the collection has been designed to stimulate imagination and create an awareness of the world for young children.
Hand and digital design work has been combined to create an exciting and inviting environment, suitable for a young child's bedroom.
Taking inspiration from ocean imagery and upcoming trends, intricate hand-crafted collages, drawings and digital compositions have been created. ’Sea Dreams’ is a collection of framed prints, fabrics and mural wallpaper designs for a luxury children’s bedroom setting. The chosen colour palette is inspired by S/S 2021 trends, such as 'Transform' and 'Save the Seas,' but has also been designed so that it creates a calming and inviting environment for the target audience to discover.
The purpose of the collection is to stimulate imagination, as well as create an awareness of the sea world for young children. The ocean may be a place young children may not have yet discovered, bespoke mural designs illustrate these environments, giving young children the opportunity to explore and interpret their own story of the ocean scene, within their own bedroom. Bedding and upholstery fabric ideas also form part of the collection, these have been designed in a much smaller scale, to compliment the large scale murals. These fabric swatch samples, have be printed onto Poplin, a 100% Cotton fabric. Cotton has been chosen as it provides the best durability and non- allergenic quality suitable for the target market.
Due to the complexity of design processes: intricate mixed media collages, large scale bespoke mural designs, specifically chosen materials suitable for the target market, high end digital printing processes, this collection is aimed towards a luxury interior market level.