Throughout the chosen pathway of Retail Management, I have been able to pursue my strengths in detailed Presentation and CAD design. Design and style have remained key aspects of the course in which the first two years have informed and prepared me for Retail. The retail pathway in particular, has developed my understanding of buying, marketing and merchandising and how to create a strong and consistent visual fluency throughout roles.
FACET NIGHTS - I have chosen to begin my Digital Portfolio with my favourite samples from a collection called Facet Nights. These samples were inspired by the work and aesthetic of Tom Dixon designed to complement his statement lighting through large scale prints and wallpapers. I chose precious stones for primary research to gain inspiration for textures, detailing and layering, all of which helped inform and develop a bold colour palette.
JOSEPH - A Visual Merchandising & Display module based on the luxury clothing brand ‘Joseph’. The chosen event that the display would be created upon was ‘Ocean Liners Speed & Style’, a V&A event exploring historic artefacts. Through my research I found similarities between the clothing worn at this time and the detailing found in past Joseph collections, which helped influence clothing chosen for the windows. Working alongside the mannequins, large scale chain props, ropes and sails were applied to draw customers inside.
WHISTLES - Buying & Marketing module for Clothing brand Whistles. I saw a gap in the market with this brand and a rising popularity within Nightwear in general. I began by designing a luxury nightwear collection for Whistles, providing a limited-edition clothing line for them with the marketing campaign of "Unwind with Whistles." Whistles’ target market was of a more mature age range and therefore marketing for this collection remained the same in magazines & emails. To target a younger consumer, more frequent marketing was used on social media platforms, blogging and in store only student discounts were created to increase store footfall.
SWOON - Design and Marketing project for furniture brand ‘Swoon’ creating an AW/19 collection using natural materials that aim to achieve the wellbeing of consumers.
Inspired by WGSN’s ‘Purpose Full’ trend and key elements of Biophilic Design, Euphoria explores the luxury brand that is Swoon and combines its contemporary designs with natural materials. The concept throughout the development of these designs were to use soft round edges along with streamlines to create a contemporary and relevant collection. The benefits of using natural materials is of a wide range but most importantly its aim is to achieve wellness within people. Swoon is for the home obsessed and therefore the concept was well fitting to the brand. With this in mind, the marketing strategy was clearly set, and it was important to do this for the brand effectively through social media, events and relevant collaborations.
Exploring personal memories through mood and emotive feeling felt to create textural fabric for a fashion collection which will allow imagination to visit the past.
Inspired by memories of my niece. Memories that are most important to me, as she spends her first four years of her childhood with us before returning home. This collection will portray and make the most of the present. Visual inspiration will be formed from the personality and memories of Ta’liah, alongside textural imagery and personal photography.
This collection of fashion designs will bring a sense of hidden meanings which will be portrayed through bright colours used within techniques such as: fabric manipulation, hand stitch and exploring the use of different embroidery techniques. Thriving pff personal approaches to textiles, which motivates and inspires me to produce a body of work that reflects emotive feelings and personality to the audience.
A womenswear summer collection inspired by physical manipulation of flowers and leaves; offering an alternative perspective to the conventional floral patterns found in current trends.
Floral prints are an occurring theme throughout fashion which provided the concept of transforming the ordinary floral print through various processes including manipulating flowers in water, ice, behind a glass and in the reflection of a broken mirror in order to create unique motifs. Inspiration developed from the passion of florals within fashion and the strive to produce distinctive designs. The professional approach to capturing the distortion techniques will demonstrate the time and consideration to producing quality visuals. Detailed drawings will be created from the primary visuals and placed together through composition in the design process.
Attracting young to middle aged women consisting of a colour palette that presents dark grounds with bold and vibrant floral motifs to evoke the feeling of summer. High quality materials such as silk and cotton will give the collection a luxury feel.
Through exploration of the peculiar and picturesque, the hopes of this collection is to become somewhat of a lavish oddity lifestyle brand resulting in a mixed assemble of interior pieces and fashion accessories.
With ‘Curiosity Cabinets’ being the main inspiration behind this project, the compositions created throughout are designed to have a slight dark and obscure sense that is cradled and concealed within more familiar forms of beauty. By camouflaging these unconventional motifs, this will provide the collection with a sense of mystery, therefore achieving the ‘curiosity’ element needed within this project. Collections and time capsules, such as Calke Abbey, are what provides this assortment with the bizarre yet magnificent scenes that drive and influence the designs to move forward. Although some of the imagery may be unsettling, through investigating and experimenting with rich colour, exemplary materials and polished techniques, an overall opulent appearance will be achieved. Combining plush velvets, silks, and deep hues of greens and reds, this will bring together a luxe yet comfortable lifestyle.
Using unusual designs with a touch of commerciality, this project will target those who appreciate design with character and quality, bringing curious, edgy style to their life. Having distinctive, quality design, this collection is aiming towards the higher end of the market that wishes to have a unique and exclusive collection inside their homes.
The aim of this project is to produce a dystopian mood through placements on cloth that will highlight the issue of human impact on the surrounding environment, through harnessing bioengineering and creating transgenic plants (artificially altering their DNA) and to produce fictional illustrations exploring their impact the landscape. Designs should act as a statement through fashion garments, much like visual propaganda, promoting against destruction of current habitats and tampering with science, causing ecosystem corruption and biological mutations.
The human and animal species depend on plants, what will it mean if this goes wrong for us? The propaganda designs of the 1920s, which were used to impact people with current themes as well as Japanese propaganda kimonos, inspires the aesthetic to convey a statement concerning where the future of our world may lie. Design intentions could lead to bespoke fashion but could also have potential to be a wall hanging or art. Tapestries that are used to illustrate stories and themes through fabric are also an inspiration. A surrealist science-fiction aesthetic gives a futuristic undertone to the designs whilst a classical theme is conveyed by the chosen cloths to give a sense of how tradition and normality will be changed. With distressed aspects to produce a look of destruction, along with distorted imagery that exaggerates potential mutations of nature. This is combined with the impressionist painting style and classical painting colours. Dark, sombre hues represent a dark future with the imagery emerging from the background to create an eerie effect, much like portholes through to a future world.
Specialising in embroidered textiles, mixing digital stitch with details of hand stitch including beading and goldwork.
Inspiration is often gained from nature, creating intriguing surfaces and textural fabric manipulation.
Having been influenced by the rural habitats of grasslands and moorland throughout my childhood, the atmosphere creates a perfect scene of textures, colours and patterns with a strong personal attachment. Dartmoor particularly has been a key place where I have grown up making it personal and close to my heart, this is what makes me intrigued in how the beauty can be put into embroidery.
Inspiration will be taken from flowering plants, but also the contrast in the wide variety of species. The climate on Dartmoor plays a big part in my interpretation of the place, it has a climate of its own and is often windy, having an effect on how the plants are seen, felt and heard. Therefore a key element of these places to me is the movement of the grasses.
Precious Wilderness will unfold and create a sense of these habitats through embroidery methods, with brushed lines and textures representing the dry, fine grasses. This contrasting with the rich tough heather and gorse with popping colours through gold work. Digital embroidery will provide a strong background of colour and pattern whilst hand embroidery techniques will show softer touches such as meadow flowers and create textured surfaces.
The ColourFlora collection provides statement floral surface patterns for interiors that inject joyful colour and character into the home.
Digital and hand printing techniques combined to create colourful and exquisite textile designs.
Taking inspiration from the abstract beauty of florals, the ColourFlora collection aims to transform interiors into bright and cheerful spaces using collaged shapes and colour. Each design in the collection has been hand crafted through collage, utilising the unique and sometimes overlooked shapes from the exquisite array of florals found in nature.
Recent interior trends have often been saturated in muted tonal colours such as Dulux’s colour of the year, Heart Wood. However, there has also been a rise in popularity for the once ‘tacky’ neon sign. Fluorescent colours have been readily available throughout stationery products for several years, however technological limitations may have prevented neon colours making a break through to the interiors sector. This collection aims to inject much needed playful colour into the home with commercial, statement prints. Elements of the collection are uplifted with innovative, contemporary and tasteful pops of neon through screen print and hand painting techniques. These impactful, mid to high end prints challenge the scale of interior textiles, offering generous, bold motifs and repeats. Inspiration is also gained from artists and designers such as Henri Matisse and Josef Frank.
Expressively hand drawn illustrative imagery is developed into multilayered screen prints and digital designs.
Inspired by the intriguing world of natural history collections and cabinets of curiosities
Enchanted by the mystique and wonder of seventeenth century cabinets of curiosities and the passion of natural history collectors, this contemporary collection of surface pattern designs responds to the tradition of
accumulating natural specimens through expedition, trade and discovery.
A hand drawn and personal curation of imagery from such collections is developed into compositions for pattern designs. These hand drawn designs are translated into multi-layered repeat screen prints and laser etched samples. The contradiction between order and disorder shown in the cabinet’s categorisation of organic and novel natural form is explored through the clustered compositions of similar species in regulated patterns.
The colour palette has a nostalgic and classic feel as the combination of tones represents the academia and rich history associated with the cabinets.
Driven by an appreciation of Scandinavian design aesthetic, this project explores elements such as pure, simplistic and beautiful, creating enticing textural surfaces to form a range of textiles suitable for interior environments.
It is easy to forget how valuable textiles are on a daily basis. The Swedish saying, ‘Vackrare Vardagsvara’, meaning, something beautiful for every day, can be seen as a basic principle of Scandinavian design.
Colour and material inspiration is drawn from the outdoor environments of Norway and Sweden, where pure form and functionality is embraced in all aspects of life.
By using a combination of weaving processes and finishing techniques, a range of hard and soft textile surfaces have been explored. Wool, being one of the most diverse and durable natural fibres has been used predominantly, along with other synthetic materials, in an effort to stop an audience, to touch, think and engage in stimulating textures and illustrate how exciting textiles can be when you engage with your senses.
To design and merchandise a collection of essential nursery furniture for Oliver Bonas Spring/Summer 19
This project combines skills from both Retail Management and Printed Textiles. Focusing on buying and merchandising the aim is to create an interior collection for Oliver Bonas, influenced by S/S 19 trends. Research has been developed into a collection of contemporary prints for the branding target market. Using Mamas and Papas to access the children's market and Oliver Bonas' take on trends and pattern, this collection creates a unique range of introductory products for new parents. An enticing window display for Oliver Bonas compliments the brands aesthetic featuring Mamas & Papas products to make the collaboration key. The theme continues in store with consumers finding the range in an easy to shop section. The products will be easily recognisable with branding that has been created for the collection.