Belonging to radical communities is becoming increasingly important to Gen Z as they strive to dismantle the status quo, they are using their entrepreneurial spirit to build and create their own communities which is why many black owned businesses are looking to belong to communities and have shared experiences.
These notions gave birth to Nu Cloud, an exclusive virtual platform that provides community and support to minority and black owned businesses in the UK. The business will provide minority business owners a safe haven, a sense of belonging and a range of support to help them navigate their respective business sectors.
The platform is more than a digital hub, it is a virtual community which aims to connect black owned business owners together, bridge the gap between them while promoting meaningful exchanges and socialisation. The virtual hub is set to help the users wellbeing by connecting them and pushing nurturing interactions.
In a climate where brands and their founders are using their positions of power to help amplify black-founded businesses, Nu Cloud offers a platform where they will be able to access tailor made support for their business needs. It offers a range of financial guidance, up to date information regarding the current economic climate and the pandemic as well as mental health support, creative and educational tools for minority business owners.
The idea is to create a human co-experience utility where users will join Nu Cloud by referral only from current members of the platform. Users will access and share regular up to date information but also belong and be part of a growing community of minority businesses. Community leaders from many communities have started tearing down impending policies that affect the progression of black businesses. Therefore, by creating a digital safe space for those businesses, Nu Cloud is bridging a gap between them while creating a solid community of black owned businesses.
Throughout my University Degree, I have developed skills in Adobe InDesign, Photoshop and Illustrator, whilst conducting in-depth research on consumers and their behaviours and analysing new trends. Conducting Primary research, Field Research and Desk research to expand knowledge on new innovative topics. I have developed communication and presenting skills throughout modules to address my ideas.
My desired career path is buying or trend forecasting and this project has allowed me to showcase both my creative and academic skills that would apply to trend forecasting roles. Critical planning and extensive research methods were used throughout the development of this project. With creative thinking enabling a coherent and viable outcome that I can proudly showcase to potential employers.
Throughout my degree I have had the chance to explore my interest in marketing and creative direction, from creating marketing campaigns to magazine layouts and social media content. This has led to my desire to pursue a career within marketing, specifically in a field that I am interested in; sustainability or health and fitness.
Final Major Project
Sustainability in fashion is more important now than ever. How can we alter the lifespan of our clothing instead of just how it has been produced?
In order to make change everyone needs to play their part. It was from this sentiment that Tinker to Tailor was born, a subscription service aimed at getting, men specifically, involved in mending and upcycling their clothing. The end goal? To create a community of consumers expressing their creativity, building their skills and extending the lifespan of their clothing.
Initial research focused on gender within fashion, emotions and stories conveyed through art and the way we attach meaning and emotions not only to clothing but other inanimate objects.
The business is a subscription service where each month customers will receive a kit focused on a new technique to practice on their clothing. The subscription box is also accompanied by an online social media platform where ideas can be shared, and online workshops can be attended.
This project allowed me to explore digital art in more depth and create unique marketing materials aimed at a diverse market, young fathers and their children.
My dissertation explored the concept that DIY fashion could be a viable method of creating a more sustainable industry by extending the lifespan of clothing. It featured brands that are currently offering repair services or workshops on dress making as well as the historical context of mending and how it has become a less common practice.
This project heavily inspired the Tinker to Tailor concept as it exposed gaps in the market around men as well as an opportunity for businesses to specifically think about the afterlife of garments, not just the production.
Fashion Business and Promotion Graduate BA (Hons) looking for a creative job in the fashion industry
“You can’t use up creativity. The more you use, the more you have”- Maya Angelou
A recent graduate from BA (Hons) Fashion Business and Promotion, aspiring for a career in buying or a creative role in industry such as an artworker. Over the past three years, I have become inspired by a new generation of style and creative perception which has influenced me to break out of my comfort zone and produce unique pieces of work. I thrive off creating new ideas and concepts to suit consumers and brands as it allows me to research into interesting topics and discover new ways of compiling relevant topics together.
Trend Forecasting is the process of translating information across historical, cultural, social, technological, political factors into a visual direction for the future. This module aimed to focus on detecting changes in the zeitgeist through scanning primary and secondary sources to compile a sketchbook and digitally interactive document. The sketchbook summarised the chosen consumer and tribe whereas, the digital document provided a manifesto on how this trend could be applied to a sector in the industry and the one chosen was fashion clothing.
Buying and Merchandising:
This module was a live industry project with George at Asda which had a requirement of creating a range book for spring/summer 2020 as well as a ten minute presentation of the key parts within the range. The overall range created was a womenswear capsule wardrobe developed on Adobe Illustrator with a critical path developed on Microsoft Excel alongside the collection. I was chosen as one of the seven students to present to George head office which was an unforgettable and rewarding experience.
Independent Final Project:
For the independent final project, a magazine was developed to address the issue of deteriorating mental health during the COVID-19 pandemic causing self-destructive tendencies and to fix this mindset using the ideation of the ancient Japanese art of kintsugi. This project required multiple collaborations to develop a new perception of the topics that were being discussed and different types of therapy and methods to overcome a negative mindset. The overall outcomes were a website which would be updated every quarter of the year as well as an annual print magazine.
The fashion industry is my main interest, and my studies have allowed me to further understand how marketing and business impacts the industry as a whole. I have had the opportunity to implement relevant marketing activities from scratch, and as a result I have found my true passion lies in creating relationships between fashion products and consumers through digital marketing. I have been a part of three market operation related internships and a fashion week volunteer project, which has let me skillfully apply my theoretical knowledge to work. In the future, I hope to develop my profressional skills through learning even more aboutbusiness operations and promotion.
Fashion Business Context
By listening to and watching the daily information reports on the fashion industry from social media and official news, I created a report on how luxury brands and designer brands are becoming younger, outlining a general overview based on findings within the sector.Through business model analysis tools such as SWOT and PESTLE, the report analyses the overall environment of the fashion industry, and uses Gucci, Burberry, and Louis Vuitton as case brands to prove the correct judgment of the theme. This allowed me to really understand the environment of fashion industry. It is a good exercise for the future work of drafting reports and conducting research on designed topics.
Marketing and public relations
LGBT themed marketing and public relations activities for Selfridges was the brief for this assignment. As the creator of the whole activity, I analysed the history, background, and development of shopping malls and LGBT people by using the model of pestle and smart rule. The report includes an activity development route and media operation plan during the theme period. I learned how to create coherent business plans that aim to carry out its activities. This has laid a foundation for designated activity planning in the future career work.
Independent Final Project
For a brand-new product, I made a full link feasibility plan from 0 to 1, proposing ourselves as an entrepreneur, and did a lot of research for the product to support the idea that it was appropriate for our target market at present. We established the product concept and slogan, and produced the product sales strategy and business plan. With the help of "partners", we set up product websites and posters. The budget plan included the expenses of personnel, logistics, and site costs.
This breif was to plan a fundraising campaign for the homeless for St. Basils charity Due to the impacts of COVID-19, we had to fully and carefully ensure the safety of every person present. The event was successful in raising £300 for the homeless, and raised awareness of the homelessness issue within our community. I discussed the cooperation, opinions, and progress with the team members every week. As the marketing manager, I worked out the timeline, investigated the target population, communicated with the partners, planned the activity content, and helped to prepare the props and materials.