This project was based on investigating into a brand, in which I chose Evisu. Evisu was created by former fisherman, Hidehiko Yamane. All designs is based on the fisherman's lifestyle and upbringings. The highly recognised and famous seagull logo was based on the shape of the seagulls he saw whilst fishing.

After investigation this brand, Evisu has influenced me to create my own brand called Ballers Bay. This brand and the designs this brand was created based on my own dreams and ambitions. This type of way of thinking was strongly influenced by Evisu.

"A Ballers Lifestyle, In A Bay Of Dreams ..."

"Before Anyone Did Anything, Evisu Did Everything.:

Initial research through a dissertation following an in depth quantitative and qualitative research process led to the ideation process, allowing the ability to generate a concept based on knowledge of the changing menswear market.

The concept presents a diffusion line derived from the existing menswear brand Clothsurgeon, through strategic development of a product range for existing and new consumers by critically evaluating the modern male consumers wants, needs and emotions, aiding in the deliverance of a youthful, contemporary interpretation of modern menswear. The concept is presented through a combination of attention to detail, quality fabric, fit and finish to create a more diverse offering to the male consumer through wearable ready to wear garments made accessible to the underserviced male market.

Hygge is a franchise health & well-being club, offering classes to encourage a healthy lifestyle and mind with a sense of community and escapism. The club is designed for students and with it being based on campus’, it makes easily accessible and the classes will be put on at times that work around the university timetable. The aim of the business is to have a club available for students to exercise, socialise and unwind within the calming environment, improving individuals’ lifestyle and mind.

The Final Major Project was inspired by an interest in diversity and its effect on culture. The purpose is to create a beautifully bound biannual magazine with an in-depth look at fashion, art, and culture that reflects a multicultural perspective.

PORTENT magazine was produced to be an authentic source of influence and opinions, fortified by alternative writing with a consistently progressive vision. It intends to foster creativity through inspiration rather than dictation, with a keen eye on cultural sustainability.

Size focused campaigns continue to overlook the range of consumers within the market, missing opportunities to attract to a whole consumer group.
Size 0 and Plus Size have received much attention over recent years, however shifts over the matter of body ideals, confidence and expectations has revealed the lack of recognition for the 'in-between' consumer.
Introducing DPshapeME - the shop your shape campaign for high street retailer Dorothy Perkins, which aims to set the standard on new marketing material for high street retailers - educating their range of consumers, improving their shopping experience in-store and online and securing the final purchase.
This campaign is focused through a Visual Merchandising Strategy,considering graphics, layout for a range of stores, outfit builds and fixture placement and how this can be merchandised into new collections of Formal Wear, Causal Wear and Denim Lines,whilst still maintaining the brands identity yet meeting the increasing expectations of consumers to see more Diverse Representation.
This campaign has full potential to be applied t numerous high street retailers targeting the middle mass market. The marketing methods created can be adapted to suit different stores and brand identities whilst still maintaining the core messages and targeting the range of body shapes that the majority of stores cater for.