With aspirations to create my own brand, I started the Blue Mahoe label in 2018 which is a youthful fashion brand aimed at 18-30 year olds that love celebrating Caribbean Carnival culture whether at the event or not. My unique experience of living in Jamaica and the first-hand experience of seeing the colourful culture of carnivals inspired the festive aesthetic of my brand.
For my final major project I decided to do a brandbook, zine and fashion film to give a well rounded prospective on the Bleu Mahoe brand. The chosen pictures for my zine show the heavily print based Merging Cultures collections designs with the background set also having prints to create a cohesive and colourful zine. The brandbook served to give deeper insight into the inspiration of the collection and branding aspects to be taken by Bleu Mahoe. The fashion film served to set the mood of the brand and explore its target audience.
Addressing cultural, social and ethical issues while connection comunities
THE SCOOP embodies hope to enforce change within a currently under represented industry currently dominated by fast fashion. A vast number of consumers, across the whole industry of all backgrounds, often have little knowledge of the impacts of cultural appropriation has on society and ethnic communities often leading to loss of income for smaller cultural designers. Or if knowledge does exist is it extremely minimal and rarely translates into their buying patterns. With THE SCOP’s unique ethos and USP, I hope to influence and educate consumers, opening the opportunity to understand each other, explore cultures and creatively connect. This produces a chance to turn a negative situation into a positive outcome. The site produces a platform to spread awareness to a global market by proving a space full of knowledge and creative content including considered trend stories, imaginative trend zines, talented ethnic creatives and more. This platform is not only for ethnic minorities but a celebration of their underrepresented creativeness and bringing them together with the community to create inspiring work.
Taking inspirations from other cultures has been a dominant issue in fashion industry for a long time. Many cultural elements are often found on the runway as re-interpretation of the designer’s understanding towards a certain culture. Although it is believed that this representation of using images from other cultures is the demonstration of appreciation for culture and the demonstration of cultural diversity. It might not always be appropriate to use some cultural symbols to create the fashions, resulting in what people recognised as cultural appreciation might actually be cultural appropriation. There is a fine line between the idea of cultural appreciation and cultural appropriation. The controversial issue of cultural appropriation involves the stereotype and simplification of ethnic cultures, the cultural dominance and in some cases the violation of the culture’s intellectual property rights.
My FMP, THE SCOOP is a online platform that also provides physical content dedicated to filling a gap in the market. THE SCOOP is fearless and unapologetic in its drive towards change, addressing cultural issues such as cultural appropriation in the fashion industry and proposing resolutions, with an end result of inclusion, community and togetherness. The online platform will approach this by providing carefully considered trends, along side three reaction trend zines. Within the platform creatives from buyers to artists can create a profile, upload their own content, view trends, interact with each other and collaborate. The platform will have a focus on underrepresented ethnic minority, giving them a voice they have not had for so many years. This will then allow for the wider industry to respectfully use cultures and benefit both sides of the collaboration.
THE SCOOP was the perfect opportunity to work in collaboration with beautiful, creative ethnic minority women within my FMP was both empowering an uplifting. As my project was completed during the global pandemic I was unable to be as hands on with my collaborators as i would of liked. Nevertheless we was able to create some great imagery through video chat meetings where I was gather information on these amazing designers and creatives enabling me to add their personalities into my work.
Upon reflection on my study at BCU, it has been a rocky ride. I am thankful to have the opportunity to study at a higher level, as many others do not, but I also feel I faced struggles. Maybe even some that I have discussed within my FMP and dissertation. A lot of the time at university I was left underwhelmed and disappointed with myself and the work I produce, often being due down to the lack of funds available to me, which actually effected various aspects of my experience from the actual finishing of projects to not being able to afford the dyslexia test resulting in me feeling left behind without any additional help. When these types of issues were raised to the university there often was no response and when there was outcomes never resulted in my favour. Ultimately leaving me feeling let down by the university throughout my 4 years. I do wish I could have been more involved with university and created more friends & industry links, but with everything going on I wondered how anyone possibly found the time. A positive from my time at BCU is that it has allowed me access to more knowledge into the industry and helped me decide of my end goals, the year placement was great and really helped broaden my knowledge.
This collection is unisex and all hand made and all the stitching was to replace a print as I think it's a great sustainable alternative to print the straps were made from old suitcase straps and my concept was about the future and this was the way I imagined a universal future army who protected us from a global disaster this was pre coronavirus.
I want anyone to be able to wear this outfit as the patterns I created was a mixture of mens and womenswear, unfortunately, there isn't a category for genderless collections at Birmingham city university as of 2020 but hopefully, that will change in the future to make everyone be able to design for all genders and as soon as it is safe to do so I will update my portfolio to show how it looks of different genders.
Milestones Of Zahra
Inspired by collage artist Ernesto Artillo, who creates work based on important events in his life. I re-created my own collages by collaging my mother in laws pictures as a starting point for the textiles and design work for this collection.
The colour palette reflects the contemporary mood, intricate compositions with contrasting contents, and abstract prints patterns. I wanted to create looks that moved seamlessly between eastern and western realms.
A Woman Like Her
‘A Woman Like Her’ collection is based on Qandeel Baloch’s life — a woman who was honour killed by her brother at 26 years of age in Shah Sadar Din, Pakistan. I wanted to do this collection to celebrate her life and bring to limelight what change she brought to this world. This change reaches far and wide. It spans from a change in the honour killing the law, now named the ‘Qandeel Law’, causing those found guilty of murder "on the pretext of honour" to be sentenced to life imprisonment. At her core, she acted as a voice for women and stood to protect her freedom of expression. This has all compounded to create awareness regarding honour killing in Pakistan but also in the world.
The collection features colours and silhouettes inspired by her modelling career and daily life.Tailoring is used to show women empowerment. Subtle money prints have been created from the Pakistani rupee to showcase that she was the breadwinner of the family. Furthermore, a combination of sheer, lightweight fabrics are used for layering and draping inspired by the clothing Baloch has often been pictured in.
The collection, presented as part of the Final Major Project, is inspired by the Italian politician Gianni de Michelis from the 1980’s. This man used to act professionally during the day, dressing smart for his office job, but he was recognised for having a fun attitude and love for dancing and partying at night.
“Where are we going dancing tonight?” ( Translated from “Dove andiamo a ballare questa sera?” ) is the title of Gianni de Michelis’s publication featuring the best Italian disco clubs from the 80’s, having pages structured as a sort of guide to people.
“Escaping from the daily routine” is one of the key sentences the politician mentioned during an interview about his book.
The final collection shows a mix between a serious working man and a young soul searching for fun and nights out.
As we all grow up on this planet, My inspiration is come from one of my
thought:Dont wanna be a human being, that makes me start thinking about
why I would have this idea in my mind and keep rolling just cannot stop
thinking about it.
one reason is because In my opinion,human being is the most complex creatures in
the world and as a mankind, a lot of burden have being put on the shoulder and lots
of pressure from society as well.which will bring people some mental problem under
the stress either.
As a person who had the mental illness before,i become aware of that a lot of people
nowadays is having the mental problems and most of them still feel shameful
on these kind of illnesess.especially in china.
So for my collection,i wanna make people be aware of mental illness and face
themselves directly,be strong and confidence to conquer it which is also
nothing to shame about.
LOOKING INTO MY LATE GRANDAD'S CAREER AS A GOLDSMITH AND HIS SKILL FOR THE DETAILED AND PRECIOUS. I WANTED TO BRING HIS OWN INTERESTS AND LINK THEM WITH MY OWN OF SPORTSWEAR/WORKWEAR. LOOKING INTO AN ADVENTUROUS CONCEPT WHERE GOLDSMITHS WOULD HAVE TO ACQUIRE THEIR OWN RESOURCES AND MATERIALS. BECOMING TREASURE HUNTERS TO FUND AND SUPPORT THEIR DOMESTIC CAREER. TAKING INTO CONSIDERATION FUNCTIONALITY, ACCESSORIES AND DETAILS THAT WILL ASSIST AND HELP THE HUNTERS JOURNEY. THROUGH THIS RANGE PLAN, THE VIEWER WILL BE ABLE TO UNDERSTAND AND BECOME A TREASURE HUNTER AS THEY WILL BE SHOWN VARIOUS GARMENTS WITH DIFFERENT SKILL SETS AND BONUSES.
As an evolving species we tend to live for the future, as we dream of things, we
want to achieve and conquer. And we accept that constant evolution means that
humans are constantly changing and growing both inside and outside. Those
changes on cause society to put people into boxes and categories so, they are “better” understood. Label exists to support the changes people go through from 18 years of age to 35 years old. We believe that those changes cause people to question their identity as they feel a lack of belonging despite of what culture you belong to. Big part of who we are it is the way we present ourselves. Getting dressed it can be pleasurable joyful. We provide a style rather than fashion trends. We shared the idea that once you develop your style you can become more charismatic and confident within. At Label we believe in uniqueness and open mindedness. Since we are aiming to bring cultures.
At Label we do not believe in stereotypes, as is a devise word and tends to put people in ‘boxes’. We are committed on inspiring and motivate those who still finding themselves through clothes. We believe that garments are much more than just piece worn to cover the body. Clothes are the first impression on the first meet before saying any words. We believe that in life on the process of growing people shed many skins in order to find themselves.
The human body is the most complicated machine and art, and artists are happy to explain this mysterious beauty from different angles and different ways. In this project, I studied some works by Jenna Mello Landini and kinetic sculptor Arthur Ganson and learned about the connection between mechanics and art. I want to use different materials to express my mechanical and human connections. This series of designs revolve around this potential connection, which seems to be independent of each other, but also connected in some way.
“ Memories of tickets”
Inspired by childhood memories and looking back mentality. Whether it is a weird doll, a strange bunny, a sweet ice cream, a lively Carnival, or maybe happy holiday time, are all part of this memory story. Childhood memories often affect a lifetime, and looking back at the child ’s world from an adult ’s perspective becomes more interesting, which can be from multiple angles. A “MEMORY TICKET ” that can go back to childhood, and how many people will choose to accept. This theme is divided into two series of spring and summer and autumn and winter, SS is dominated by cheerful holiday memories, AW is dominated by a strange atmosphere of sadness. The two are connected by embroidery words Tickets.