Man Meets Machine - Revolutionising the world with Wearable Technology.
The next big thing -Incorporating technology in accessories and outfits.
The final major project is created by Taking inspiration from si-fi movies, robots, cyborgs, modern technology, in short THE FUTURE. Incorporating mechanics and modern technology in accessories and outfits to create futuristic and avant grande designs was the main focus in FMP. Wearable technology being "the next big thing" this project highlights on revolutionising the fashion industry.
We are not peddlers of the fashionable. I believe that good design defies fashion through true innovation
From every wound there is a scar, with every scar there is a story. A story that says " i survived".
They say that success isn’t given, its earned. This is something that resonates with me as I have an intense passion to develop my skills in not just design, but encapsulating a consumer in a story that makes them believe that they are a part of the product. Sportswear design gives me the opportunity to combine my two passions in life, sports and fashion. It’s all in the details, designing to combine style with technical fabrics that will result in innovative fashion and fitness apparel.
This passion for sports and design was further amplified during my internships with adidas and Reebok. My internship with Adidas as a Sport performance apparel designer gave me the opportunity to develop my skills extensively. I gained a more comprehensive understanding of the design process from brand concept direction to product design and market delivery. Working with other designers to create a collection that speaks the same design language but also allows each designer to incorporate their own creativity and style is something that has enabled my design and fabric knowledge to grow. My internship with Reebok gave me the opportunity to gain experience in designing for the American market. I was able to further develop skills in Illustrator and working within a differently structured company.
Volunteering is something I am very passionate about. I recently volunteered in a hospital for terminally ill children in South Africa which allowed me to see the world in a completely different light. This led me to challenge myself to climb Mount Kilimanjaro raising £6000 for charity.
I sourced beautiful fabrics made with hemp, bamboo and cork - created with little or no harm to the environment or industry workers.
My intention was to create an ethical, eco-friendly collection.
My Final Major Project started knowing I wanted to try and create an ethical, eco-friendly collection.
My concept developed from three key words. The word sustainability was the first I researched, collecting information on ethical processes and sourcing beautiful fabrics created with no harm to the environment or industry workers. To build on my design work I looked into overconsumption, the way humans are greedy, how we want too much and the effects this has on the earth. Further researching overpopulation which is the root cause of overconsumption. If there was a smaller population in the world, there would be less harm to it. This led me to look at nomads, who lead a minimalistic lifestyle, with very few possessions, being happy with what they do have.
My collection brings together all the elements I discovered through my research, leading me to create as much an eco-friendly and sustainable collection, that I could possibly achieve.
The image that concerns most people, is the reflection they see in other peoples minds.
Sometimes the hardest part of the journey, is believing you're worth the trip
Self-Worth is something many people struggle with, when a person can't see themselves as worthy as other people see them. This FMP was a way to show how and why people may feel this way, looking into psychological studies that may determine what goes on in a persons mind when they start having these doubt. The designs were inspired by the idea of people wanting to express themselves without being judged, designing a collection that would show both sides of a persons mind, the idea that they want to be expressive, with the bright pastel colors but also worrying that people will judge them for doing so which then brings in the heavy oversized knit. The idea of glitching the final collection shows the imperfections that occur but how these imperfections make a person who they are. For the collection itself, I decided create a sister-brand from the small concession Rare London, creating a brand that would be seen on a larger scale and would be able to appeal to a larger audience.
Matthew 22 : 14 "Many are called but few are chosen
Romans 8 : 28 - 30 "and those whom he called he also justified and those whom he justified he also Glorified
Witnessing the harsh contrast between rich and poor led me to explore homelessness and the church. Focusing on the element of wealth. Seeing those in need sleeping on the steps of the church highlighted to me the irony of this situation. The idea that someone is elevated, chosen or glorified was the basis for this collection.
Small shifts in your thinking, and small changes in your energy, can lead to massive alterations of your end result.
The chaos theory is a huge part of life of which we can all relate to whether we are aware of it or not, after researching thoroughly I used this concept to inform my trend and then develop my collection based on the key drivers. Alongside this I explored the brand COS and its minimal aesthetic to tailor my collection as a sub-brand for them of which I decided to have an activewear collection as this was something they lack in. Following my mathematical based trend I decided to name my sub-brand X relating to COS being equal to the value of X in trigonometry. Throughout this project the brand COS and my concept have been used as a platform for my sub-brand development, and I have ensured that they have worked side by side in unison throughout my collection. I created a series of outcomes for my final major project including two styling shoots and a fashion film of which I think portray my brand and collections simple style perfectly.