Casey Kelly

Casey Kelly

COURSE: Fashion Business & Promotion 2016


TITLE: Subcultural Events Business Strategy.

The two main factors that make up a youth subculture are style and musical taste.
Therefore Brands and Bands combines the two main components, to create exciting new events for subcultures in Birmingham.
Brands and Bands, is an events company which creates events for youth subcultures within Birmingham; combining the two main factors of a subculture, this being fashion and music.
The rebirth of subcultures that have been forgotten within the city, means that there is more demand for such events. There are currently no events that cater for individual subcultures, whilst combining the subcultures, most prominent brands and the brands that they wear.

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