The concept of the Cursed Prince comes from a rejection of the typical representation of men and women in literature through reversing the roles of the hero and his fated. This idea is communicated through the inversion of the traditional tropes of storytelling, focusing on fairy tales. The designs take classic elements and characteristics from fairy tales and twists them with their Romantic counterparts in literature to create a Gothic and evocative collection of fabrics that infer a story through visual elements. The Cursed Prince suggests a characterisation without visually representing this in the fabric. Designed for bespoke tailoring as a reaction to the absence of the dramatic in menswear, the collection focuses on evoking atmosphere and mood, using the wearer as an active protagonist rather than depicting a linear story.