Bryony Brown

Bryony Brown

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: Brize

Identifying the future of education and contours of the body with the use of patented technology
Creating an attainable virtual measuring tape acquiring time for essential assets
About:
80% of women are currently wearing the wrong bra size highlighting an exploited gap in the UK market for a bra measuring and educating service. Lingerie is an essential asset among the female population, a reasonably recession proof market and known to be purchased as a luxury necessity. Therefore an app named Brize has been created for M&S to cater for consumer’s busy lifestyles and to help reduce health implications. Enabling females to measure their bra size in the comfort of their own home, by taking two photos with the use of their smartphone and engaging with consumers about every aspect of bras and breasts.

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