IT'S ABOUT WHAT IS UNDERNEATH- MAKING WOMEN FEEL EMPOWERED WITH THEIR CHOICE OF LINEGERIE
An in-depth look into the lingerie market and why women are not wearing the correct bra size, leading into the creation of an app mock up to help women understand how to order the correct bra size when shopping online. This reach has a key focus on the D+ market.
The research identified that there is no standardisation of bra sizing across brands and many consumers do not understand the correct fit of a bra. This is especially important when considering online consumers as they are unable to try on the styles prior to purchase. This research led to the creation of the Bravissimo app, to reduce return rates with online purchases and decrease customer dissatisfaction. Research into interactive magazines and sizing quizzes allowed for a more accurate app mock up.
Working in the D+ lingerie market for over two years has created an interest in this particular market, with a key focus on lingerie buying in the future.