Becky Alice Craig

Becky Alice Craig

COURSE: Fashion Business & Promotion 2016

Pathway:

TITLE: A2B

Ethical is the New Black
These products illustrate the inexhaustible possibilities for plastic, and consequently the alternatives to plastic waste. Trashy Bags continues to do their part to combat global issues, and for the preservation of our planet.
About:
I am about to complete my final year of a BA (Hons) in Fashion Business and Promotion. My life long love of fashion has always been interwoven with my ethical mind-set. I am passionately against the fur trade and believe in sustainable and responsible fashion, which is ethically sourced.

For My Final Major Project I developed a plan for a business, A2B Bags, which was partnered with Trashy Bags, a social enterprise in Accra, Ghana, founded in 2008 by Stuart Gold, the current Managing Director. Gold identified the serious problem of environmental pollution in West Africa and founded Trashy Bags to help tackle the issues regarding plastic waste in Ghana, where 270 tonnes of plastic waste are produced daily. Trashy Bags employs 50 local people to collect, wash, sort and sew the plastic waste, which is upcycled into a saleable product. They produce a range of different bags, each one hand-made and therefore unique. My business plan expanded the Trashy Bags business model to include distribution of the Trashy Bags products in the UK.

The serious matter of environmental pollution in Ghana is close to my heart because I lived in Accra for ten years. I grew up surrounded by the problem of plastic waste and could think of no better project than one to help a local business and tackle a global issue.

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