The beauty industry has grown drastically since 2010 with the emphasis towards selfie culture and social media.
Contouring to exfoliating, UKs beauty industry is worth £8.4 million and growing (2013, raconteur)
Make Up For Ever an American makeup brand that has been around since 1984. Introduced to the UK since 2013 still in need of exposure within the UK. So in works with the brand created a marketing strategy which consisted of a mobile app, website, and social media accounts. To emphasis and interact with the UK audience. Displaying the huge range of products they have for all types of consumers with different skin shades, and their special technology used within their products.