Annie Probert

Annie Probert

COURSE: Fashion Business & Promotion 2017


TITLE: Selfiesteem


Social Media is a fundamental aspect of life for young women. It should be utilised to spread positivity not create negative self-perception
How can we end the cycle of girls ageing prematurely, the rise of youth mental health issues and the pressure for perfection within society?
A solution tailored to generation-Z’s preferences; Selfiesteem presents itself in the form of a fun and engaging mobile app. The pocket-friendly confidant educates and informs its users about stigmatised topics such as mental health, the portrayal of women in the media and self-love. The content is visually stimulating and made relatable for this demographic through the use of slang and colloquialisms. Concentrating on current affairs and online culture, the app introduces positive role models that are considered relevant and on-trend, helping to impede the idolisation of impossibly augmented features like those of Kylie Jenner and the Kardashian clan, who reign over 410million Instagram followers alone. Selfiesteem is a safe space in which its users can help themselves to overcome issues they are currently facing and as a voice of realism to help prevent the feelings of negative self-perception as a result of using social media in the future.

Following the exploration of the positive effects of online influencers on sales within my dissertation and the negative affects of online influencers on consumers within my final major project, I have developed a passion for social media, PR and influencer marketing strategies and seek to build a career within this sector.

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