Anelia Iliyanova Hristova

Anelia Iliyanova Hristova

COURSE: Fashion Business & Promotion 2020


My name is Anelia Hristova and I am a Fashion Business and Promotion Graduate from Birmingham City University, class of 2020. Some of my interests outside of university include photography, volunteering and travelling. I am currently actively seeking a job opportunity in the events management industry.

This page is a portfolio, showcasing some of my original work from the past few years. The main video is one from the event my team and I hosted as part of our events management module in 2nd year. We organised a beauty Mother’s Day inspired event in aid of the West Midlands based youth homelessness charity St. Basil's. We offered a premium afternoon tea experience as well as a variety of beauty treatments such as massages and manicure and had the honour of having an Oscar nominated makeup artist and her students give our guests a makeup masterclass.

The bottom right video shows photographs from my work experience in a wedding planning agency called Element. The company is based in my hometown Varna in Bulgaria and helps their clients with the planning and organisation of events such as weddings and birthday parties. My role as a coordinator required me to attend client meetings, develop offers for the customers, set up the decor for the events and attend and coordinate the live event to make sure everything goes to plan. It helped me develop some essential soft skills such as problem solving, time management and communication and it enabled me to further develop some specialist skills such as writing, event planning and coordination and my adobe creative cloud skill set.

The bottom left video is a slideshow of my dissertation. I explored the consumer behaviour and perceptions of sustainability as well as the way fashion retailers are trying to encourage consumers to adopt more eco-friendly shopping habits.