Amelia Shaw

Amelia Shaw

COURSE: Fashion Business & Promotion 2016



2016 will be the year for bloggers, wearables and an app for everything that targets the health and fitness consumer
15% of consumers are interested in logging all aspects of their daily routine
Exploring the women's health and fitness industry, as well as future developments for my Dissertation lead on to the idea of The Active App.

The app is being developed for the women's active wear brand, Active in Style. I wanted to form a community of like minded women, where they can come to for motivation and inspiration to achieve their health and fitness goals. The app is a one stop destination where they can access features such as a food and exercise tracker, the virtual runs, 12 months of bloggers, an active community forum, Active in style look books featuring the latest products and exercise and nutrition advice.

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